# SEO Audit Report for ruzo.ai

**Audit Date:** 2026-02-03
**Tool:** Squirrelscan v0.0.25
**Pages Crawled:** 17
**Coverage:** Surface (max 100 pages)

---

## Overall Score: 36/100 (Grade: F)

The audit crawled 17 pages and found significant SEO, accessibility, and technical issues that need attention.

---

## Category Scores

| Category | Score | Status |
|----------|-------|--------|
| **Analytics** | 100 | ✓ Excellent |
| **Internationalization** | 100 | ✓ Excellent |
| **Social Media** | 100 | ✓ Excellent |
| **URL Structure** | 99 | ✓ Excellent |
| **Images** | 94 | ✓ Good |
| **Mobile** | 90 | ✓ Good |
| **Performance** | 89 | Good |
| **Links** | 79 | Fair |
| **E-E-A-T** | 75 | Fair |
| **Content** | 75 | Fair |
| **Security** | 74 | Fair |
| **Legal Compliance** | 74 | Fair |
| **Accessibility** | 68 | ⚠ Poor |
| **Core SEO** | 67 | ⚠ Poor |
| **Crawlability** | 67 | ⚠ Poor |
| **Structured Data** | 44 | ⚠ Critical |
| **Video** | 44 | ⚠ Critical |

**Summary:** 811 passed, 242 warnings, 17 failed

---

## Critical Issues (Errors)

### 🚨 Accessibility
- **Missing ARIA labels** (10 errors): 5 buttons lack accessible names on `/` and `/explore`
  - Button classes: `framer-1tSWs framer-1rvtm2t fr`, `flex-shrink-0 cursor-pointer`
- **Form labels missing**: 45 form inputs without labels across `/`, `/contact`, `/explore`
  - Missing labels for: website, company, message, subject, title, description, feedback, notes, details, remarks, comments, input

### 🚨 Crawlability
- **No robots.txt file**: Search engines have no crawl guidance
- **Invalid sitemaps**: 7 sitemaps have format errors
  - `/sitemap_index.xml`, `/sitemap-index.xml`, `/sitemaps.xml`, `/sitemap1.xml`, `/post-sitemap.xml`, `/page-sitemap.xml`, `/news-sitemap.xml`
- **Schema/noindex conflict**: Rule execution error

---

## High Priority Warnings (101+ occurrences)

### 1. Core SEO (101 warnings)

#### Meta Titles (16 pages affected)
- **Too short** (<30 chars): `/blog` (4 chars), `/about` (7 chars), `/` (25 chars)
- **Too long** (>60 chars): 1 page (70 chars)
- **Duplicate titles**: 12 pages share the same title "ruzo"
  - Affected pages: `/about`, `/product`, `/faq`, `/terms`, `/changelog`, `/404`, `/changelog/enhanced-analytics-dashboard`, `/changelog/real-time-collaboration`, `/changelog/customizable-dashboard-layouts`, `/changelog/enhanced-security-features`, `/auth`, `/explore`

#### Meta Descriptions (17 pages affected)
- **All 17 pages** have descriptions too short (<120 chars, need 120-160)
- **Duplicate descriptions**:
  - "ruzo is ai first automation platform that completes any task" (5 pages)
  - "ruzo is an intelligent assistant that integrates with your t" (12 pages)

#### Missing Elements
- **Missing canonical URLs**: 12 pages
- **Open Graph tags missing**: 15 pages missing `og:image`, `og:title`, `og:description`
  - Critical for social media sharing
- **Twitter Cards**: 15 pages missing Twitter card metadata

#### Structural Issues
- **Multiple H1 tags**: Homepage `/` has 2 H1 tags (should be exactly 1)

**Documentation:**
- [Meta Title Rules](https://docs.squirrelscan.com/rules/core/meta-title)
- [Meta Description Rules](https://docs.squirrelscan.com/rules/core/meta-description)
- [Open Graph Tags](https://docs.squirrelscan.com/rules/core/og-tags)

---

### 2. Content Issues (41 warnings)

#### Duplicate Content
- **12 pages** share the same title "ruzo"
- **17 pages** have duplicate descriptions

#### Thin Content (14 pages)
Pages with <300 words (recommended minimum):
- `/blog` (123 words)
- `/about` (8 words)
- `/product` (80 words)
- `/faq` (16 words)
- `/terms`, `/changelog`, `/404`, `/changelog/*` pages, `/auth`, `/contact`, `/explore`

#### Heading Issues
- **Heading hierarchy**: `/blog` skips from H1 to H3 (missing H2)
- This affects both SEO and accessibility

#### Internal Linking
- **12 pages** have 0 internal links and 0 external links
- These are "dead-end" pages with no navigation depth

#### Keyword Stuffing
- `/blog/code-mode`: Word "code" appears 86 times (3.5% density) - may be flagged as over-optimization

**Documentation:**
- [Content Quality Rules](https://docs.squirrelscan.com/rules/content/word-count)
- [Heading Hierarchy](https://docs.squirrelscan.com/rules/content/heading-hierarchy)

---

### 3. Images (55 instances)

#### Missing Alt Text (Critical for Accessibility & SEO)
**55 images** lack descriptive alt text across 5 pages:
- Homepage `/`: 36 images
- `/blog`: 9 images
- `/contact`: 3 images
- `/blog/code-mode`: 7 images
- `/blog/agents-vs-workflows`: Additional images

**Affected Images:**
- Feature icons (216×216px): 10+ images at `framerusercontent.com`
- Hero images: `JKMVDs0XF1BssHLVM3nu6WwxGKk.png` (900×720)
- Blog thumbnails: `kvTkFOJ1DwZm8ZCf5u9QFMIs8o.png` (1584×672)
- Charts/diagrams: `9bjkG7WVVpX6WGqB8hhIIJ9PDY.svg` (940×480)

**Additional Image Issues:**
- **2 large inline SVGs** (>4KB each) on homepage - consider external files

**Documentation:**
- [Image Alt Text Rules](https://docs.squirrelscan.com/rules/images/alt-text)

---

### 4. Links & Navigation (31 warnings)

#### Orphan Pages (9 pages)
Pages with fewer than 2 incoming links:
- `/about`, `/product`, `/faq`, `/changelog`, `/404`
- `/changelog/enhanced-analytics-dashboard`, `/changelog/real-time-collaboration`, `/changelog/customizable-dashboard-layouts`, `/changelog/enhanced-security-features`

#### Empty Anchor Text (7 links)
Links with no accessible text (likely social media icons):
- `https://x.com/ruzoai` (appears twice)
- `https://www.linkedin.com/company/ruzo-ai/` (appears twice)
- Internal navigation links: `./` (3 instances)

#### Redirect Chains (10 pages)
**Critical routing issue**: Multiple pages redirect to `/auth` (307 → 200):
- `/about` → `/auth`
- `/product` → `/auth`
- `/faq` → `/auth`
- `/terms` → `/auth`
- `/changelog` → `/auth`
- All `/changelog/*` subpages → `/auth`

This suggests authentication middleware is incorrectly intercepting public pages.

#### Dead-End Pages (11 pages)
Pages with no outgoing internal links:
- `/about`, `/product`, `/faq`, `/terms`, `/changelog`, `/404`
- `/changelog/*` subpages, `/auth`

#### Weak Internal Linking
- `/faq` has only 1 internal link (minimum 2-3 recommended)

**Documentation:**
- [Internal Links Rules](https://docs.squirrelscan.com/rules/links/internal-links)
- [Redirect Chains](https://docs.squirrelscan.com/rules/links/redirect-chains)

---

## Medium Priority Issues

### Performance (19 warnings)

#### LCP (Largest Contentful Paint) Optimization
**7 potential LCP images** without preload hints:
- `JKMVDs0XF1BssHLVM3nu6WwxGKk.png` (900×720) - appears on multiple pages
- `kvTkFOJ1DwZm8ZCf5u9QFMIs8o.png` (1584×672) - blog hero
- `5BtpvabnkuVDQ3nBjU5URdn7U.png` (1376×768)
- `9bjkG7WVVpX6WGqB8hhIIJ9PDY.svg` (940×480)

**Fix:** Add `<link rel="preload" as="image" href="...">` for hero images

#### Server Performance
- **Slow TTFB**: `/blog/code-mode` has 655ms server response time (target: <200ms)

#### Resource Optimization
- **Large CSS file**: `8b6bf032fc3029f4.css` is 112.5 KB (target: <100 KB)
- **Large DOM**: 3 pages have 2000+ nodes
  - Homepage: 2204 nodes
  - Elements with 134 and 105 children detected

#### Font Loading
**21 fonts** missing `font-display: swap`:
- Fragment Mono (3 instances)
- Inter (14 instances)
- Geist Placeholder variants
- Inter Variable Placeholder

**Fix:** Add `font-display: swap` to prevent FOIT (Flash of Invisible Text)

#### Lazy Loading Issues
**6 above-fold images** incorrectly set to lazy load:
- Feature icons (216×216): 3 images on homepage
- Hero images: 2 instances on blog pages
- This delays LCP and harms user experience

**Documentation:**
- [LCP Optimization](https://docs.squirrelscan.com/rules/perf/lcp-hints)
- [Font Loading](https://docs.squirrelscan.com/rules/perf/font-loading)

---

### Security (5 warnings)

#### Potential Leaked Secrets (24 detections)
**Note:** These are likely false positives from JavaScript code patterns.

Detected patterns:
- LinkedIn Client Secret patterns (5 instances)
- Segment Write Key patterns (17 instances)
- AWS Secret Access Key patterns (1 instance)

**Action:** Manually review these to confirm they're not actual credentials:
- Check `_next/static/chunks/98fdd075bca7a71a.js`
- Check `_next/static/chunks/57af6e287dcb211d.js`
- Check `_next/static/chunks/55258c2aee6d3632.js`

#### Missing Security Headers
- **No X-Frame-Options header**: Site vulnerable to clickjacking attacks
  - **Fix:** Add `X-Frame-Options: SAMEORIGIN` header

#### Form Security
**4 public forms** lack CAPTCHA protection:
- Homepage: 3 forms
- `/contact`: 1 form

**Recommendation:** Add reCAPTCHA or similar to prevent spam/bot submissions

#### HTTP to HTTPS Redirects
**17 HTTP URLs** redirect to HTTPS (302 redirects):
- All pages accessible via `http://ruzo.ai/*`

**Fix:** Implement HSTS (HTTP Strict Transport Security) header to force HTTPS

**Documentation:**
- [Security Headers](https://docs.squirrelscan.com/rules/security/x-frame-options)
- [Leaked Secrets](https://docs.squirrelscan.com/rules/security/leaked-secrets)

---

### Video (3 warnings)

#### Structured Data
- **No VideoObject schema**: Videos lack structured data for rich results

#### Accessibility
- **2 videos** without caption tracks (critical for accessibility)
  - `https://framerusercontent.com/assets/hDtLicNr5tvwX`
  - `https://framerusercontent.com/assets/vJg6s06V7eZsu`

#### User Experience
- **2 videos** missing poster attribute (no thumbnail preview)

**Documentation:**
- [Video Schema](https://docs.squirrelscan.com/rules/video/video-schema)
- [Video Accessibility](https://docs.squirrelscan.com/rules/video/video-accessible)

---

### Accessibility (22 total issues)

#### Critical Errors
- **5 buttons** without accessible names
- **45 form inputs** without associated labels

#### Warnings
- **Focus styles**: `outline:none` found on 4 pages - ensure alternative focus indicators exist
- **No skip link**: 2 blog posts lack skip-to-content link
- **Small touch targets**: 2 elements on `/contact` may be too small (<48×48px)
- **No `<main>` landmark**: 3 pages missing main landmark region
- **4 links** with no accessible text (social media icons)

**Documentation:**
- [ARIA Labels](https://docs.squirrelscan.com/rules/a11y/aria-labels)
- [Form Labels](https://docs.squirrelscan.com/rules/a11y/form-labels)

---

### Legal & Trust (2 warnings)

#### E-E-A-T (Expertise, Experience, Authority, Trustworthiness)
- **No author attribution**: 0% of content pages have author bylines
  - This hurts E-E-A-T signals for blog content

#### Legal Compliance
- **No Privacy Policy**: Missing from 12 pages
  - Required for GDPR, CCPA compliance
  - Should be linked in footer

**Documentation:**
- [Privacy Policy Rules](https://docs.squirrelscan.com/rules/legal/privacy-policy)
- [Author Bylines](https://docs.squirrelscan.com/rules/eeat/author-byline)

---

## Recommendations (Priority Order)

### 🔴 Immediate (Critical SEO Fixes)

1. **Fix meta titles** (16 pages)
   - Expand short titles to 30-60 characters
   - Make each page title unique
   - Include primary keywords
   - Example: `/blog` → "Ruzo AI Blog - Automation Insights & Tutorials"

2. **Expand meta descriptions** (17 pages)
   - Extend all to 120-160 characters
   - Make each unique and compelling
   - Include call-to-action
   - Example: "Discover how Ruzo AI automates complex workflows with intelligent agents. Learn about AI-first automation, workflow optimization, and productivity tips."

3. **Add Open Graph tags** (15 pages)
   - Add `og:title`, `og:description`, `og:image` to all pages
   - Ensures proper social media sharing previews
   - Use 1200×630px images for og:image

4. **Add canonical URLs** (12 pages)
   - Implement `<link rel="canonical">` on all pages
   - Prevents duplicate content issues

5. **Fix redirect chains** (10 pages)
   - **Critical routing bug**: `/about`, `/product`, `/faq`, `/terms`, `/changelog` redirect to `/auth`
   - Fix authentication middleware to allow public access
   - Test all routes to ensure proper serving

6. **Add image alt text** (55 images)
   - Write descriptive alt text for all images
   - Include keywords where natural
   - Format: "Description of image content and context"

7. **Add robots.txt**
   - Create `/robots.txt` with sitemap reference
   - Allow/disallow rules for crawlers

---

### 🟡 High Priority (Accessibility & Content)

8. **Fix form labels** (45 inputs)
   - Associate all form inputs with `<label>` elements
   - Use `for` attribute or wrap inputs in labels
   - Critical for accessibility compliance

9. **Add ARIA labels** (5 buttons)
   - Add `aria-label` to buttons without visible text
   - Includes social media buttons, hamburger menus

10. **Fix H1 tags** (1 page)
    - Homepage has 2 H1 tags - consolidate to 1
    - Ensure all pages have exactly 1 H1

11. **Add internal links** (11 pages)
    - Link dead-end pages to related content
    - Add navigation breadcrumbs
    - Link between blog posts and main sections

12. **Expand thin content** (14 pages)
    - Add substantive content to pages with <300 words
    - `/about`: Expand to 500+ words about company/mission
    - `/product`: Add detailed feature descriptions
    - `/faq`: Add comprehensive Q&A

13. **Fix heading hierarchy** (1 page)
    - `/blog`: Don't skip from H1 to H3 - add H2 level
    - Ensures proper document outline

---

### 🟢 Medium Priority (Performance & Trust)

14. **Add LCP preload hints** (7 images)
    - Add `<link rel="preload">` for hero images
    - Improves Largest Contentful Paint metric

15. **Optimize fonts** (21 instances)
    - Add `font-display: swap` to all font declarations
    - Prevents invisible text during font loading

16. **Fix lazy loading** (6 images)
    - Remove `loading="lazy"` from above-fold images
    - Add to below-fold images only

17. **Add video captions** (2 videos)
    - Provide WebVTT caption tracks
    - Critical for accessibility and SEO

18. **Add VideoObject schema** (1 page)
    - Implement structured data for video content
    - Enables rich results in search

19. **Create Privacy Policy** (12 pages)
    - Write comprehensive privacy policy
    - Link from footer on all pages
    - Required for legal compliance

20. **Add author bylines** (blog posts)
    - Include author names and bio on blog posts
    - Improves E-E-A-T signals
    - Consider adding author schema markup

---

### 📋 Optional (Polish)

21. **Reduce CSS size**
    - Split or optimize 112.5 KB CSS file
    - Use code splitting for route-specific styles

22. **Optimize DOM size**
    - Reduce elements on pages with 2000+ nodes
    - Homepage has 2204 nodes (target: <1500)

23. **Add video thumbnails**
    - Provide `poster` attribute for 2 videos
    - Improves perceived performance

24. **Review leaked secrets**
    - Manually verify 24 secret detections
    - Likely false positives from JS patterns
    - Confirm no actual credentials exposed

25. **Add CAPTCHA**
    - Consider adding CAPTCHA to 4 public forms
    - Prevents spam and bot submissions

26. **Fix sitemap errors**
    - Fix format issues in 7 sitemap files
    - Ensure proper XML formatting

27. **Add sitemap coverage**
    - Add `/auth` and `/explore` to sitemap (currently missing)

---

## Target Score Roadmap

### Current: 36/100 (Grade F)

### Phase 1 Target: 75/100 (Grade C)
**Focus:** Core SEO metadata and critical accessibility
- Fix all meta titles and descriptions
- Add Open Graph tags and canonicals
- Fix redirect chains
- Add image alt text
- Fix form labels and ARIA labels

**Estimated Impact:** +39 points

---

### Phase 2 Target: 85/100 (Grade B)
**Focus:** Content depth and internal linking
- Expand thin content pages
- Add internal links (fix dead-ends)
- Fix heading hierarchy
- Add video captions and schema
- Create Privacy Policy

**Estimated Impact:** +10 points

---

### Phase 3 Target: 95/100 (Grade A)
**Focus:** Performance optimization and polish
- Add LCP preload hints
- Optimize font loading
- Fix lazy loading issues
- Reduce CSS and DOM size
- Add CAPTCHA to forms
- Fix sitemaps

**Estimated Impact:** +10 points

---

## Next Steps

1. **Fix routing issues first** - The redirect chains suggest a misconfiguration
2. **Tackle Core SEO** - Metadata fixes have the biggest impact
3. **Batch content work** - Use templates for consistent metadata
4. **Test incrementally** - Re-audit after each phase to track progress
5. **Monitor performance** - Use Core Web Vitals monitoring

---

## Technical Details

**Audit Configuration:**
- Project: `ruzo-ai`
- Database: `/Users/mbajaj/.squirrel/projects/ruzo-ai/project.db`
- Sitemap URLs: 15 found
- Audit Duration: 16.2 seconds
- Audit ID: Latest (use `squirrel report --list` to view history)

**Re-audit Command:**
```bash
squirrel audit https://ruzo.ai --format llm --refresh
```

**View Raw Report:**
```bash
squirrel report --format llm
```

---

## Resources

- **Squirrelscan Docs:** https://docs.squirrelscan.com
- **Rule Reference:** https://docs.squirrelscan.com/rules/{category}/{rule-id}
- **GitHub Issues:** https://github.com/squirrelscan/squirrelscan/issues
- **Feedback:** `squirrel feedback`

---

*Generated by Squirrelscan v0.0.25 on 2026-02-03*
