# Ruzo.ai Website Audit Report

**Audit Date:** February 3, 2026
**Tool:** SquirrelScan v0.0.25
**Coverage:** Full (17 pages crawled)
**Website:** https://ruzo.ai

---

## Executive Summary

### Overall Health Score: 35/100 (Grade F)

This comprehensive audit reveals significant issues across multiple categories that require immediate attention. The site needs substantial improvements in SEO, accessibility, content quality, and technical implementation.

### Key Metrics
- **Total Tests:** 725
- **Passed:** 549 (76%)
- **Warnings:** 158 (22%)
- **Failed:** 18 (2%)

---

## Category Scores

| Category | Score | Grade | Status |
|----------|-------|-------|--------|
| Analytics | 100 | A+ | ✓ Excellent |
| Internationalization | 100 | A+ | ✓ Excellent |
| Social Media | 100 | A+ | ✓ Excellent |
| URL Structure | 99 | A+ | ✓ Excellent |
| Images | 91 | A | ✓ Good |
| Mobile | 90 | A | ✓ Good |
| Performance | 86 | B+ | ⚠ Needs Work |
| Legal Compliance | 80 | B | ⚠ Needs Work |
| Content | 76 | C+ | ⚠ Needs Work |
| E-E-A-T | 75 | C | ⚠ Needs Work |
| Security | 74 | C | ⚠ Needs Work |
| Core SEO | 69 | D+ | ❌ Critical |
| Crawlability | 68 | D | ❌ Critical |
| Accessibility | 64 | D | ❌ Critical |
| Links | 63 | D | ❌ Critical |
| Video | 44 | F | ❌ Critical |
| Structured Data | 44 | F | ❌ Critical |

---

## Critical Issues (Priority 1)

### 1. Core SEO Issues (69/100)

#### Meta Titles
**Severity:** Error
**Affected Pages:** 10 pages
**Issue:** Title tags are too short (4-25 chars, min 30) or too long (70 chars, max 60)

**Pages:**
- `/` - Title too short (25 chars)
- `/blog` - Title too short (4 chars)
- `/about` - Title too short (7 chars)
- `/product`, `/terms`, `/404`, `/auth`, `/explore`, `/contact`
- `/blog/agents-vs-workflows` - Title too long (70 chars)

**Fix:** Update title tags to be 30-60 characters with descriptive, keyword-rich content.

#### Multiple H1 Tags
**Severity:** Error
**Affected Pages:** `/`
**Issue:** Homepage has 2 H1 tags (should have exactly 1)

**Fix:** Consolidate to a single H1 tag per page.

#### Meta Descriptions
**Severity:** Error
**Affected Pages:** 11 pages
**Issue:** Descriptions too short (93-94 chars, min 120)

**Pages:** `/`, `/blog`, `/contact`, `/blog/code-mode`, `/blog/agents-vs-workflows`, `/about`, `/product`, `/terms`, `/404`, `/auth`, `/explore`

**Fix:** Expand meta descriptions to 120-160 characters with compelling, keyword-rich copy.

#### Missing Canonical URLs
**Severity:** Warning
**Affected Pages:** 6 pages
**Issue:** No canonical URL specified

**Pages:** `/about`, `/product`, `/terms`, `/404`, `/auth`, `/explore`

**Fix:** Add canonical link tags to all pages.

#### Missing Open Graph Tags
**Severity:** Warning
**Affected Pages:** 9 pages
**Issue:** Missing og:image, og:title, og:description

**Pages:** `/`, `/blog`, `/about`, `/product`, `/contact`, `/terms`, `/404`, `/auth`, `/explore`

**Fix:** Add complete Open Graph metadata for social sharing.

#### Duplicate Titles
**Severity:** Warning
**Issue:** 6 pages share the same title "ruzo"

**Pages:** `/about`, `/product`, `/terms`, `/404`, `/auth`, `/explore`

**Fix:** Create unique, descriptive titles for each page.

---

### 2. Accessibility Issues (64/100)

#### Missing ARIA Labels
**Severity:** Error
**Affected Pages:** 2 pages
**Issue:** 5 buttons without accessible names

**Pages:**
- `/` - 3 buttons (classes: framer-1tSWs framer-1rvtm2t)
- `/explore` - 2 buttons (classes: flex-shrink-0 cursor-pointer)

**Fix:** Add aria-label or aria-labelledby to all interactive buttons.

#### Form Inputs Without Labels
**Severity:** Error
**Affected Pages:** 3 pages
**Issue:** 45 form inputs missing associated labels

**Pages:**
- `/` - 33 inputs (website, company, message, subject, title, description, feedback, notes, details, remarks, comments - repeated)
- `/contact` - 11 inputs
- `/explore` - 1 input

**Fix:** Add `<label>` elements with `for` attributes matching input IDs, or use aria-label.

#### Links Without Text
**Severity:** Error
**Affected Pages:** 5 pages
**Issue:** 4 links have no accessible text

**Links:**
- https://x.com/ruzoai
- https://www.linkedin.com/company/ruzo-ai/

**Fix:** Add descriptive text or aria-label to social media links.

#### Video Accessibility
**Severity:** Warning
**Affected Pages:** `/`
**Issue:** 2 videos without caption tracks

**Videos:**
- https://framerusercontent.com/assets/hDtLicNr5tvwX
- https://framerusercontent.com/assets/vJg6s06V7eZsu

**Fix:** Add WebVTT caption files and `<track>` elements to all videos.

#### Missing Skip Link
**Severity:** Warning
**Affected Pages:** 2 pages
**Issue:** No skip-to-content link for keyboard navigation

**Fix:** Add skip link at the beginning of each page: `<a href="#main" class="skip-link">Skip to main content</a>`

#### No Main Landmark
**Severity:** Info
**Affected Pages:** 3 pages (`/`, `/blog`, `/explore`)
**Issue:** No `<main>` element for screen readers

**Fix:** Wrap primary content in `<main>` tags.

---

### 3. Broken Links & Redirects (63/100)

#### Broken Internal Link
**Severity:** Error
**Issue:** 1 broken internal link (404)

**Link:** `/faq` (https://ruzo.ai/faq)
**Linked From:** `/contact`

**Fix:** Either create the FAQ page or remove the link.

#### Redirect Chains
**Severity:** Warning
**Issue:** 4 pages redirect to `/auth`

**Redirects:**
- `/about` → 307 → `/auth`
- `/product` → 307 → `/auth`
- `/terms` → 307 → `/auth`
- `/404` → 307 → `/auth`

**Fix:** Update links to point directly to final destination or serve content without redirect.

#### Orphan Pages
**Severity:** Warning
**Issue:** 9 pages have fewer than 2 incoming links

**Pages:** `/about`, `/product`, `/404`, `/faq`, `/changelog`, `/changelog/enhanced-analytics-dashboard`, `/changelog/real-time-collaboration`, `/changelog/customizable-dashboard-layouts`, `/changelog/enhanced-security-features`

**Fix:** Add internal links to these pages from relevant content.

#### Empty Anchor Text
**Severity:** Warning
**Issue:** 7 links have empty anchor text

**Fix:** Add descriptive text to all links.

---

### 4. Image Issues (91/100)

#### Missing Alt Text
**Severity:** Warning
**Affected Pages:** 5 pages
**Issue:** 55 images missing alt text

**Pages:**
- `/` - 36 images
- `/blog` - 9 images
- `/contact` - 3 images
- `/blog/code-mode` - 7 images
- `/blog/agents-vs-workflows` - additional images

**Sample Images:**
- https://framerusercontent.com/images/07UNZmebGHLxHAaw3p4an0yJlk.png
- https://framerusercontent.com/images/BeFuW6qjQdxAVL0BTj6mm6XQp1A.png
- https://framerusercontent.com/images/kCcZppUFrEKHX4DA6V8l0rvQbQ.png

**Fix:** Add descriptive alt attributes to all images.

---

## High Priority Issues (Priority 2)

### 5. Content Quality (76/100)

#### Duplicate Descriptions
**Severity:** Warning
**Issue:** 2 duplicate descriptions across 11 pages

**Duplicates:**
- "ruzo is ai first automation platform that completes any task" (5 pages)
- "ruzo is an intelligent assistant that integrates with your t" (6 pages - truncated)

**Fix:** Write unique meta descriptions for each page.

#### Heading Hierarchy
**Severity:** Warning
**Affected Pages:** `/blog`
**Issue:** Skipped heading levels (H1 → H3)

**Fix:** Use proper heading hierarchy (H1 → H2 → H3).

#### Keyword Stuffing
**Severity:** Warning
**Affected Pages:** `/blog/code-mode`
**Issue:** Word "code" appears 86 times (3.5% density)

**Fix:** Reduce keyword density by varying vocabulary and removing unnecessary repetition.

#### Thin Content
**Severity:** Warning
**Affected Pages:** 8 pages
**Issue:** Pages have insufficient word count (8-123 words, min 300)

**Pages:**
- `/blog` - 123 words
- `/about` - 8 words
- `/product` - 80 words
- `/terms` - 16 words
- `/404`, `/auth`, `/contact`, `/explore`

**Fix:** Expand content to minimum 300 words with valuable, relevant information.

#### Lack of Links
**Severity:** Warning
**Affected Pages:** 6 pages
**Issue:** Short articles with 0 internal/external links

**Fix:** Add relevant internal and external links to provide context and value.

---

### 6. Performance Issues (86/100)

#### Missing LCP Image Preload
**Severity:** Warning
**Affected Pages:** 5 pages
**Issue:** 7 potential LCP images without preload hints

**Fix:** Add `<link rel="preload" as="image">` for above-the-fold images.

#### Slow Server Response
**Severity:** Warning
**Affected Pages:** `/blog/code-mode`
**Issue:** TTFB of 655ms (target: <200ms)

**Fix:** Optimize server response time through caching, CDN, or server upgrades.

#### Large CSS Files
**Severity:** Warning
**Issue:** 1 CSS file exceeds 100KB

**File:** `/_next/static/chunks/a5f75e050bd088eb.css` (118.2 KB)

**Fix:** Split CSS, remove unused styles, or enable CSS purging.

#### Large DOM Size
**Severity:** Warning
**Affected Pages:** 3 pages
**Issue:** DOM has 2204 nodes with elements having 134-105 children

**Fix:** Reduce DOM complexity by simplifying markup structure.

#### Font Loading
**Severity:** Warning
**Affected Pages:** 5 pages
**Issue:** 21 fonts without `font-display: swap`

**Fonts:** Fragment Mono, Inter, Geist, Inter Variable

**Fix:** Add `font-display: swap` to all @font-face declarations.

#### Lazy Loading Above Fold
**Severity:** Warning
**Affected Pages:** 4 pages
**Issue:** 6 above-fold images using lazy loading

**Fix:** Remove `loading="lazy"` from above-the-fold images.

---

### 7. Crawlability Issues (68/100)

#### Missing robots.txt
**Severity:** Error
**Issue:** No robots.txt file found

**Fix:** Create robots.txt with sitemap reference and crawl directives.

#### Invalid Sitemaps
**Severity:** Error
**Issue:** 7 sitemap errors (unknown format)

**Sitemaps:**
- `/sitemap_index.xml`
- `/sitemap-index.xml`
- `/sitemaps.xml`
- `/sitemap1.xml`
- `/post-sitemap.xml`
- `/page-sitemap.xml`
- `/news-sitemap.xml`

**Fix:** Validate and fix sitemap XML format. Ensure proper XML structure with namespace declarations.

#### Sitemap Coverage
**Severity:** Warning
**Issue:** 2 indexable pages not in sitemap (12%)

**Pages:** `/auth`, `/explore`

**Fix:** Add all indexable pages to sitemap.

---

### 8. Security Issues (74/100)

#### Potential Leaked Secrets
**Severity:** Warning
**Issue:** 24 potential secrets detected in JavaScript files

**Types:**
- LinkedIn Client Secrets
- Segment Write Keys
- AWS Secret Access Key pattern

**Files:**
- `/_next/static/chunks/98fdd075bca7a71a.js`
- `/_next/static/chunks/57af6e287dcb211d.js`
- `/_next/static/chunks/55258c2aee6d3632.js`

**Fix:** Review and remove any hardcoded secrets. Use environment variables and server-side handling.

#### Missing Clickjacking Protection
**Severity:** Warning
**Issue:** No X-Frame-Options or CSP frame-ancestors header

**Fix:** Add security header: `X-Frame-Options: DENY` or `Content-Security-Policy: frame-ancestors 'none'`

#### Forms Without CAPTCHA
**Severity:** Warning
**Affected Pages:** 2 pages
**Issue:** 4 public forms without spam protection

**Fix:** Add reCAPTCHA or similar bot protection to all public forms.

---

### 9. Legal Compliance (80/100)

#### Missing Privacy Policy Link
**Severity:** Warning
**Affected Pages:** 6 pages
**Issue:** No privacy policy link found

**Fix:** Add privacy policy page and link it in footer.

---

### 10. Structured Data & Video (44/100)

#### Missing VideoObject Schema
**Severity:** Warning
**Affected Pages:** `/`
**Issue:** Videos present but no VideoObject structured data

**Fix:** Add JSON-LD VideoObject schema for each video.

#### Video Missing Thumbnails
**Severity:** Info
**Issue:** 2 videos missing poster attribute

**Fix:** Add poster images to video elements.

---

## Recommendations by Priority

### Immediate Actions (Critical)

1. **Fix SEO Fundamentals**
   - Write unique 30-60 char titles for all pages
   - Expand all meta descriptions to 120-160 chars
   - Add canonical URLs to all pages
   - Fix duplicate H1 on homepage

2. **Resolve Accessibility Violations**
   - Add labels to all 45 form inputs
   - Add ARIA labels to 5 buttons
   - Add descriptive text to social media links
   - Add video captions

3. **Fix Broken Links**
   - Create FAQ page or remove link
   - Fix redirect chains (4 pages)
   - Add internal links to orphan pages

4. **Add Alt Text**
   - Write descriptive alt text for 55 images across 5 pages

### Short-Term Improvements (1-2 weeks)

5. **Improve Content Quality**
   - Expand thin content (8 pages under 300 words)
   - Fix heading hierarchy on /blog
   - Reduce keyword density on /blog/code-mode
   - Add internal/external links

6. **Optimize Performance**
   - Add preload hints for LCP images
   - Reduce TTFB on /blog/code-mode
   - Add font-display: swap to 21 fonts
   - Remove lazy loading from above-fold images

7. **Fix Crawlability**
   - Create valid robots.txt
   - Fix 7 invalid sitemaps
   - Add missing pages to sitemap

8. **Address Security**
   - Remove hardcoded secrets from JS bundles
   - Add X-Frame-Options header
   - Implement CAPTCHA on forms

### Long-Term Enhancements (1 month)

9. **Add Missing Content**
   - Create privacy policy page
   - Add author attribution to blog posts
   - Create FAQ page

10. **Enhance Structured Data**
    - Add VideoObject schema
    - Add video poster images
    - Add Open Graph tags to all pages

11. **Performance Optimization**
    - Split large CSS file (118KB)
    - Reduce DOM complexity
    - Optimize server response time

---

## Target Score Roadmap

| Phase | Actions | Expected Score | Timeline |
|-------|---------|----------------|----------|
| **Current** | - | 35 (F) | - |
| **Phase 1** | Fix critical SEO & accessibility | 60-70 (D) | 1 week |
| **Phase 2** | Content & performance improvements | 75-85 (C-B) | 2-3 weeks |
| **Phase 3** | Security, legal, structured data | 90+ (A) | 1 month |
| **Phase 4** | Polish & optimization | 95+ (A+) | Ongoing |

---

## Detailed Page-by-Page Summary

### Homepage (/)
- **Issues:** 2 H1 tags, short title/description, 36 images without alt, 3 unlabeled buttons, 2 videos without captions, missing Open Graph tags
- **Priority:** Critical

### Blog (/blog)
- **Issues:** Very short title (4 chars), thin content (123 words), heading hierarchy skip, 9 images without alt
- **Priority:** High

### Blog Posts
- `/blog/code-mode` - Slow TTFB (655ms), keyword stuffing (code: 3.5%)
- `/blog/agents-vs-workflows` - Long title (70 chars)

### Other Pages
- `/about`, `/product`, `/terms`, `/404`, `/auth`, `/explore` - All share duplicate "ruzo" title, thin content, redirect chains, missing canonical URLs

### Contact (/contact)
- **Issues:** 11 unlabeled form inputs, broken link to /faq

---

## Additional Notes

1. **Framework Detection:** Site appears to be built with Next.js (Framer Motion) based on file paths and structure
2. **Hosting:** Uses Framer CDN for assets (framerusercontent.com)
3. **Pages Crawled:** 17 out of 500 max (full coverage mode)
4. **Sitemap URLs:** 15 URLs discovered from sitemap

---

## Tools & Resources

- **Rule Documentation:** https://docs.squirrelscan.com/rules/{category}/{rule-id}
- **SquirrelScan:** https://squirrelscan.com
- **Re-audit Command:** `squirrel audit https://ruzo.ai --format llm --coverage full`

---

## Conclusion

Ruzo.ai requires significant improvements across SEO, accessibility, content quality, and technical implementation. With systematic attention to the issues identified above, the site can achieve a score of 90+ within 4-6 weeks.

**Critical Path:**
1. Fix SEO basics (titles, descriptions, canonicals)
2. Address accessibility violations (labels, ARIA, alt text)
3. Resolve broken links and redirects
4. Expand thin content
5. Optimize performance and security

The foundation is solid in some areas (Analytics, URL structure, Mobile), but core fundamentals need immediate attention to improve search visibility, user experience, and compliance.
