# Brand Voice

Define your brand's voice and messaging to ensure consistent content.

## Brand Overview

**Company Name:** [Your Company]
**Industry:** [Your Industry]
**Target Audience:** [Who you're writing for]

## Voice Pillars

Describe 3-4 key characteristics of your brand voice:

### 1. [Pillar Name, e.g., "Expert"]
- What it means: [Description]
- What it sounds like: [Example phrases]
- What to avoid: [Anti-patterns]

### 2. [Pillar Name, e.g., "Friendly"]
- What it means: [Description]
- What it sounds like: [Example phrases]
- What to avoid: [Anti-patterns]

### 3. [Pillar Name, e.g., "Direct"]
- What it means: [Description]
- What it sounds like: [Example phrases]
- What to avoid: [Anti-patterns]

## Tone by Content Type

| Content Type | Tone | Notes |
|--------------|------|-------|
| Blog posts | [e.g., Conversational, helpful] | |
| Product pages | [e.g., Clear, benefit-focused] | |
| Technical docs | [e.g., Precise, step-by-step] | |
| Social media | [e.g., Casual, engaging] | |

## Core Messages

Key messages to reinforce across content:

1. [Core message 1]
2. [Core message 2]
3. [Core message 3]

## Terminology

### Preferred Terms
| Use This | Not This |
|----------|----------|
| [preferred] | [avoid] |
| [preferred] | [avoid] |

### Product Names
- Always capitalize: [Product Name]
- Never abbreviate: [Full Name], not [Abbrev]

## Example Paragraphs

Include 2-3 paragraphs that exemplify your brand voice:

> [Example paragraph showing ideal voice and tone]

> [Another example paragraph]

## What We're NOT

Describe what your brand voice is NOT:
- Not overly formal or corporate
- Not condescending or jargon-heavy
- Not [other anti-patterns]
