# Style Guide

Editorial and formatting standards for all content.

## Grammar and Mechanics

### Capitalization
- Headlines: [Sentence case / Title Case]
- Subheadings: [Sentence case / Title Case]
- Product names: [Always capitalize]

### Punctuation
- Oxford comma: [Yes/No]
- Single/double quotes: [Preference]
- Dashes: Use em-dashes sparingly

### Numbers
- Spell out: [one through ten / one through nine]
- Use numerals for: [statistics, percentages, money]

## Formatting

### Headings
- H1: One per page, includes primary keyword
- H2: Major sections (4-6 per article)
- H3: Subsections as needed

### Paragraphs
- Length: 2-4 sentences
- Break for scannability
- One idea per paragraph

### Lists
- Use bullets for unordered items
- Use numbers for sequences/steps
- Capitalize first word
- [Period at end / No period]

## Content Structure

### Blog Posts
1. Introduction (hook, problem, promise)
2. Body sections with H2s
3. Conclusion with CTA

### Word Count Targets
| Content Type | Target |
|--------------|--------|
| Blog posts | 2000-3000 words |
| Product pages | 500-1000 words |
| Landing pages | 800-1500 words |

## Links

### Internal Links
- 3-5 per 1000 words
- Descriptive anchor text
- Link to pillar content

### External Links
- 2-3 per article
- Authority sources only
- Open in new tab

## Images

### Alt Text
- Descriptive and keyword-rich
- 125 characters max

### Captions
- [Use captions / Don't use captions]
- Include source attribution

## SEO Elements

### Meta Titles
- 50-60 characters
- Primary keyword near beginning
- Brand name: [Include / Omit]

### Meta Descriptions
- 150-160 characters
- Include primary keyword
- Include call to action
