---
title: Introduction
description: Fix your SEO and AI visibility in hours, not months. A framework for founders who ship fast and need to be found.
---

# You built it. Now make it findable.

Shipping was the easy part. Getting your first ten users, your first hundred, your first mention in an AI answer. That's where most founders get stuck.

## The search game changed

When someone asks ChatGPT, Perplexity, or Claude a question in your space, the answer comes from somewhere. A website the AI decided to trust and cite. Getting your content into those answers is what the industry calls Answer Engine Optimization, or AEO.

This matters more than you think. A Microsoft Clarity study found that visitors from AI search engines convert at 3x the rate of other channels. A Yext study analyzing 6.8 million AI citations revealed that 86% come from sources you already control: your website, your listings, your own content. Not someone else's link to you.

We followed this methodology on our own site and ranked first in ChatGPT search results in 16 days. Not through a trick. Through sound technical foundations. And here's the thing: the same foundations that serve Google also serve AI engines. SEO and AEO are converging. You don't need two strategies. You need one, done right.

## This favors new entrants

The old game rewarded whoever had the most backlinks and the longest head start. AI citation rewards the clearest answer, the best structure, the freshest content. That's a game you can win starting today.

## The methodology

Stobo gives your AI assistant direct access to a full SEO and AEO audit engine. No dashboard to learn. No manual HTML parsing. You type what you need in natural language, and the work gets done. Here's how.

### 1. See what's broken

Run a full audit in one line:

```
stobo audit my website: example.com
```

30 SEO checks across 7 categories, plus 7 AEO checks for AI visibility. You get a score, a grade, and a prioritized list of what to fix first. Free. No account needed.

Everything can be fixed in a couple of hours. Ask your AI (Claude, Cursor, Windsurf) to write you a fix plan. It already has all the data from the audit.

### 2. Fix the foundations

Your AI generates all the code. Start with the core basics:

```
"Generate a robots.txt that allows AI crawlers"
"My sitemap is missing, create one"
"Add freshness markup to my blog posts"
```

robots.txt lets crawlers in. sitemap.xml maps your content. Freshness markup proves your pages are current. These three fixes alone can improve specific check scores by 2-3x.

### 3. Optimize your content

```
"Generate 5 FAQs for my homepage with schema markup"
"Extract the brand voice from my blog"
"Rewrite this article for better AI visibility"
```

Add FAQ schema to help search engines surface your answers directly. Extract your brand voice so rewrites sound like you, not like a template. Improve article structure, add direct answers, increase citation density. Your voice stays. The foundations get stronger.

### 4. Ship and audit again

Deploy the fixes. Publish the rewrites. Run the audit again. See the score move.

People who follow this cycle typically go from Grade D to Grade B. Rinse. Repeat.

## Works where you already work

Stobo runs inside Claude Desktop, Cursor, VS Code, Windsurf, and any editor that supports MCP. You don't open a new tool. You type what you need in natural language.

A single Stobo call does the work of 6 manual web fetches, using 82% fewer tokens. It also computes metrics you can't get from raw HTML: Core Web Vitals, server response time, and readability scores.

## Pricing

Audits, sitemaps, robots.txt, and freshness checks are all free. No account required. Premium features like llms.txt generation, content rewriting, and tone extraction start at $14/month. See the full breakdown on the [pricing page](/guides/pricing).

## Start now

<CardGroup cols={1}>
  <Card title="Run your first audit" icon="rocket" href="/quickstart">
    Install Stobo, run your first audit, and generate fixes in minutes.
  </Card>
</CardGroup>

Or [set up the full installation first](/installation).
