# Promotion Strategy for ServiceNow MCP Server

## GitHub Promotion Checklist

### 1. Repository Optimization
- [x] Add comprehensive README with badges
- [x] Include clear installation instructions
- [x] Add contributing guidelines
- [x] Create issue templates
- [x] Set up GitHub Actions CI/CD
- [x] Create initial release with tags

### 2. Submit to Lists and Directories

#### Awesome Lists to Submit To:
1. **awesome-mcp** - Model Context Protocol projects
   - Repository: https://github.com/modelcontextprotocol/awesome-mcp
   - Add under "Servers" section

2. **awesome-servicenow** - ServiceNow tools and integrations
   - Repository: https://github.com/ServiceNowDevProgram/awesome-servicenow
   - Add under "Tools & Utilities" section

3. **awesome-python** - Python projects
   - Repository: https://github.com/vinta/awesome-python
   - Add under "API" or "Third-party APIs" section

#### Submission Template:
```markdown
- [ServiceNow MCP Server](https://github.com/asklokesh/servicenow-mcp-server) - Enterprise-grade ServiceNow API integration via Model Context Protocol. Supports Incident, Change, CMDB, and more.
```

### 3. Community Engagement

#### ServiceNow Communities:
1. **ServiceNow Community Forum**
   - https://community.servicenow.com/
   - Post in Developer forum
   
2. **ServiceNow Developer Program**
   - Share on Share portal
   - Submit to ServiceNow Store (if applicable)

#### Developer Communities:
1. **Reddit**
   - r/servicenow
   - r/Python
   - r/devops
   - r/sysadmin

2. **Dev.to / Hashnode**
   - Write tutorial article
   - Include practical examples

3. **GitHub Topics**
   - servicenow
   - mcp
   - model-context-protocol
   - api-integration
   - python
   - automation
   - itsm
   - itil

### 4. SEO Optimization

#### Repository Description:
"Enterprise ServiceNow integration via Model Context Protocol. Complete API coverage for Incident, Change, Problem, CMDB, Service Catalog, and Knowledge Base management. Async Python client with comprehensive error handling."

#### Keywords to Include:
- ServiceNow API
- Model Context Protocol
- MCP Server
- ServiceNow Integration
- ITSM Automation
- ServiceNow Python
- ServiceNow SDK

### 5. Documentation and Examples

- [ ] Create video demo
- [ ] Write blog post/tutorial
- [ ] Add more real-world examples
- [ ] Create Docker image
- [ ] Add Postman collection equivalent

### 6. Collaboration Opportunities

1. **Partner Projects**
   - Reach out to other MCP server maintainers
   - Collaborate with ServiceNow tool developers

2. **Integration Opportunities**
   - VS Code extensions
   - ServiceNow CLI tools
   - Automation frameworks

### 7. Metrics to Track

- GitHub stars
- Fork count
- Issue engagement
- Download statistics (when on PyPI)
- Community mentions

### 8. Long-term Strategy

1. **Regular Updates**
   - Weekly dependency updates
   - Monthly feature releases
   - Respond to issues within 48 hours

2. **Community Building**
   - Create Discord/Slack channel
   - Host virtual meetups
   - Contribute to ServiceNow events

3. **Content Creation**
   - Monthly blog posts
   - Video tutorials
   - Case studies