# Custom SEO Checklist
> Version: 1.0 | Copy to project root as: seokit-checklist.md

## Shared Rules
<!-- Applied to BOTH outline and article creation -->

### Brand Guidelines
<!-- Example: Brand name placement, tone, voice -->
- [ ] Full Brand Name in introduction
- [ ] Short Brand Name in conclusion
- [ ] Friendly, professional tone

### Industry-Specific
<!-- Example: Compliance, terminology, restrictions -->
- [ ] Use industry-standard terminology
- [ ] Include required disclaimers

### Language Preferences
<!-- Example: Pronouns, address, avoided words -->
- [ ] Address reader as "you"
- [ ] Use active voice exclusively
- [ ] Avoid: "very", "really", "just"

---

## Outline Overrides
<!-- Applied ONLY when creating outlines -->
<!-- Use to override or supplement common outline checklist -->

### Structure Overrides
<!-- Example: Custom section requirements -->
- [ ] Include "Why Choose Us" section
- [ ] FAQ minimum 5 questions

---

## Article Overrides
<!-- Applied ONLY when writing articles -->
<!-- Use to override or supplement common article checklist -->

### Content Requirements
<!-- Example: Word limits, formatting preferences -->
- [ ] Minimum 2000 words
- [ ] Maximum 3 sentences per paragraph
- [ ] Conclusion under 160 words (2 paragraphs)

### Keyword Rules
<!-- Example: Density, placement preferences -->
- [ ] Focus keyword density 0.3-0.4%
- [ ] Focus keyword in first 90 characters
- [ ] Conversion keywords NOT in introduction

### Citation Rules
<!-- Example: Data requirements -->
- [ ] All statistics must have citations
- [ ] Prefer current year data
- [ ] Include reference list at end

### Formatting Preferences
<!-- Example: Bold, bullets, tables -->
- [ ] Bold ratio 4-6%
- [ ] Comparison content uses tables
- [ ] Bullet points have intro sentence
