{% for lead in pitched_leads %}
{% set initials = ((lead.first_name or '?')[0] + (lead.last_name or '?')[0])|upper %}
{% set conf = lead.email_confidence or 0 %}
{% set conf_pct = (conf * 100)|int %}
{% set conf_colour = 'var(--green)' if conf >= 0.75 else '#f87171' %}
AI-generated pitches can be generic, off-tone, or miss the mark entirely.
We strongly recommend reviewing each email in the
Pitch Writer before sending —
a personal touch dramatically improves reply rates.