# Honest Marketing Guidelines

## ✅ What We CAN Say (Verifiable)

### Plugin Ecosystem
- ✅ "15 built-in evaluation plugins"
- ✅ "One of the most extensive plugin ecosystems"
- ✅ "Comprehensive evaluation suite"

### Security
- ✅ "Security-scanned and verified"
- ✅ "Zero code vulnerabilities (Bandit clean)"
- ✅ "Includes PII, SQL injection, and bias detection"
- ✅ "Privacy-first with local execution"

### Quality
- ✅ "250+ tests with 88% coverage"
- ✅ "Professional-grade documentation (8,000+ lines)"
- ✅ "73% type-hinted codebase"
- ✅ "Production-ready"

### Features
- ✅ "Async processing support"
- ✅ "Web dashboard and HTML reports"
- ✅ "LangChain and LlamaIndex integration"
- ✅ "Open-source and community-driven"

### Position
- ✅ "Top 3-5 open-source RAG evaluators"
- ✅ "Comprehensive evaluation platform"

---

## ❌ What We CANNOT Say (Unverified)

### Performance
- ❌ "Fastest"
- ❌ "10-20x faster" (mock benchmarks only)
- ❌ "Best performance"

### Market Position
- ❌ "#1" or "Best"
- ❌ "World-class"
- ❌ "Industry-leading"
- ❌ "Most comprehensive" (ambiguous)

### Enterprise
- ❌ "Enterprise-proven"
- ❌ "Battle-tested at scale"

---

## ✅ Honest Positioning Statement

**Current (Honest):**
> "A comprehensive, security-focused RAG evaluation platform with one of the most extensive open-source plugin ecosystems (15 built-in), professional documentation, and clean security audit."

**Previous (Overstated):**
> ~~"The world's most comprehensive RAG evaluator - 10-20x faster than alternatives"~~

---

## 📊 Competitive Positioning

### Honest Comparison

**Strengths vs Competitors:**
- More plugins than most (15 vs 7-8 average)
- Strong security focus (unique)
- Excellent documentation (8k+ lines)
- Privacy-first approach

**Honest Weaknesses:**
- Smaller community than RAGAS
- Performance unproven (vs RAGAS benchmarks)
- Less enterprise adoption than TruLens

**Rank: #3-4** (Behind RAGAS ~#1, TruLens ~#2)

---

## 🎯 Messaging Do's and Don'ts

### ✅ DO:
- Emphasize comprehensive plugins (15)
- Highlight security focus
- Mention test coverage (88%)
- Show documentation quality
- Focus on privacy benefits

### ❌ DON'T:
- Claim "fastest" without benchmarks
- Say "#1" or "best"
- Use "world-class" or "industry-leading"
- Exaggerate performance
- Make unverifiable claims

---

## 📝 Approved Taglines

**Primary:**
- "A comprehensive RAG evaluation platform with 15 built-in plugins"
- "Security-focused RAG quality assessment"

**Secondary:**
- "Extensive plugin ecosystem for RAG evaluation"
- "Privacy-first, locally-run RAG testing"
- "Professional-grade RAG quality tools"

**Feature-Specific:**
- "15 evaluation plugins covering quality, security, and UX"
- "Security-scanned with zero code vulnerabilities"
- "8,000+ lines of professional documentation"
- "250+ tests ensuring reliability"

---

## 🔄 Migration Notes

**Files Updated:**
1. ✅ README.md - Removed "10-20x faster", "most comprehensive"
2. ✅ pyproject.toml - Updated description
3. 🔄 docs/*.md - Need review for overstatements

**Key Changes:**
- "World's most comprehensive" → "Comprehensive"
- "10-20x faster" → "Async processing support"
- "Industry-leading" → "Professional-grade"
- "#1" → "Top 3-5"

**Verification:**
```bash
# Find remaining overstatements
grep -ri "fastest\|world.*class\|#1\|industry.*leading" docs/
```

---

## ✅ Final Honest Pitch

**RAGLint:**
A comprehensive, security-focused platform for evaluating RAG systems. With 15 built-in plugins, professional documentation, and a clean security audit, RAGlint provides one of the most extensive open-source evaluation toolkits available. Privacy-first design ensures your data stays local while providing thorough quality assessment.

**Ideal For:**
- Teams prioritizing security and privacy
- Projects needing comprehensive evaluation
- Developers wanting extensive plugin options
- Organizations requiring local execution

**Compare With:**
- RAGAS: If you need proven benchmarks
- TruLens: If you need enterprise support
- RAGLint: If you need comprehensive + secure + private

---

**Remember: Honesty builds trust. Features speak for themselves.** ✅
