# 👥 [PRODUCT_NAME] User Personas
<!-- Example: Product Kit Personas, TaskFlow User Personas, etc. -->

> "[TAGLINE]"
<!-- Example: "Build for someone, not everyone." -->

## Purpose
This document defines our target users, their goals, pain points, and behaviors. Use these personas to validate feature decisions and ensure we're solving real user problems.

---

## 1. Primary Persona: [PERSONA_1_NAME]
<!-- Example: The Busy Manager -->
*[PERSONA_1_DESCRIPTION]*
<!-- Example: The core user who drives 80% of our revenue. -->

### 👤 Profile
-   **Name**: [REPRESENTATIVE_NAME]
-   **Role**: [JOB_TITLE] at [COMPANY_TYPE]
-   **Age**: [AGE_RANGE]
-   **Tech Savviness**: [TECH_LEVEL]. [TOOLS_USED]

<!-- Example:
-   **Name**: Sarah
-   **Role**: Marketing Manager at a mid-sized tech company.
-   **Age**: 30-40
-   **Tech Savviness**: High. Uses Slack, Notion, Jira daily.
-->

### 🎯 Goals (Jobs to be Done)
-   "[GOAL_1]"
-   "[GOAL_2]"
-   "[GOAL_3]"

<!-- Example:
-   "I want to generate weekly reports quickly so I can present them to my VP."
-   "I want to automate repetitive tasks so I can focus on strategy."
-->

### 😫 Pain Points
-   "[PAIN_POINT_1]"
-   "[PAIN_POINT_2]"
-   "[PAIN_POINT_3]"

<!-- Example:
-   "I hate having to log in to 5 different tools to get the data I need."
-   "I'm overwhelmed by complex dashboards that require a PhD to understand."
-->

### 💬 Key Quotes
-   *"[QUOTE_1]"*
-   *"[QUOTE_2]"*

<!-- Example:
-   *"I just need it to work. I don't have time to configure it."*
-   *"If I can't share it with my team, it's useless to me."*
-->

### 📊 Behavioral Traits
-   **Usage Frequency**: [FREQUENCY]
-   **Preferred Device**: [DEVICE]
-   **Feature Priorities**: [PRIORITY_LIST]

<!-- Example:
-   **Usage Frequency**: Daily, mostly mornings (9-11 AM)
-   **Preferred Device**: Desktop (80%), Mobile (20%)
-   **Feature Priorities**: Speed, Collaboration, Simple UI
-->

---

## 2. Secondary Persona: [PERSONA_2_NAME]
<!-- Example: The Power User -->
*[PERSONA_2_DESCRIPTION]*
<!-- Example: The user who pushes the limits of the product. -->

### 👤 Profile
-   **Name**: [REPRESENTATIVE_NAME]
-   **Role**: [JOB_TITLE]
-   **Tech Savviness**: [TECH_LEVEL]. [SKILLS]

<!-- Example:
-   **Name**: David
-   **Role**: Data Analyst
-   **Tech Savviness**: Expert. Knows SQL and Python.
-->

### 🎯 Goals
-   "[GOAL_1]"
-   "[GOAL_2]"

<!-- Example:
-   "I want to export raw data so I can run my own models."
-   "I want granular control over permissions and settings."
-->

### 😫 Pain Points
-   "[PAIN_POINT_1]"
-   "[PAIN_POINT_2]"

<!-- Example:
-   "The UI is too restrictive; let me write a query."
-   "I can't integrate this with our internal data warehouse."
-->

### 📊 Behavioral Traits
-   **Usage Frequency**: [FREQUENCY]
-   **Preferred Device**: [DEVICE]
-   **Feature Priorities**: [PRIORITY_LIST]

<!-- Example:
-   **Usage Frequency**: Several times daily
-   **Preferred Device**: Desktop only
-   **Feature Priorities**: Flexibility, API access, Advanced features
-->

---

## 3. Anti-Persona: [ANTI_PERSONA_NAME]
<!-- Example: The Hobbyist -->
*Who we are NOT building for.*

-   **Name**: [ANTI_PERSONA_REPRESENTATIVE_NAME] ([SEGMENT])
-   **Why**: [REASONING]

<!-- Example:
-   **Name**: Alex (Freelancer/Student)
-   **Why**: They require a free tier, have high support needs, and low LTV (Lifetime Value). We explicitly deprioritize features that only serve this segment (e.g., "Free forever" plans).
-->

---

## 4. Persona Usage Guidelines

### For Product Decisions
-   **Primary Persona** should drive [PRIORITY_PERCENTAGE]% of feature decisions
-   When in doubt, optimize for [PRIMARY_PERSONA_NAME]'s workflow
-   [ANTI_PERSONA_NAME] requests should be declined unless they align with Primary/Secondary needs

<!-- Example:
-   **Primary Persona** should drive 70% of feature decisions
-   When in doubt, optimize for The Busy Manager's workflow
-   The Hobbyist requests should be declined unless they align with Primary/Secondary needs
-->

---

**Version**: [PERSONAS_VERSION] | **Last Updated**: [LAST_UPDATED_DATE]
<!-- Example: Version: 1.0.0 | Last Updated: 2026-01-02 -->
