## Paper 5: Role of Brand Leadership on Brand Management Practices - A Study on Hero MotoCorp
**Authors:** Sahyaja, C., Sekhara, K.
**Year:** 2018
**Venue:** *Journal of Management*
**DOI:** [10.26634/jmgt.13.2.14447](https://doi.org/10.26634/jmgt.13.2.14447)

### Research Question
How does brand leadership influence management practices within a major automotive company (Hero MotoCorp)?

### Methodology
- **Design:** Single Case Study.
- **Subject:** Hero MotoCorp (India).

### Relevance to Your Research
**Score:** ⭐ (1/5)
**Why:** Peripheral. Focuses on marketing/branding rather than operations or logistics.

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## Cross-Paper Analysis

### Common Themes
1. **Sustainability & Resilience:**
    - **Paper 1 (Cramer, 2024)** and **Paper 3 (Tran, 2018)** both anchor their research in sustainability. Paper 1 treats it as a constraint in mathematical planning ("transition to more sustainable food systems"), while Paper 3 treats it as an infrastructural goal for a specific city.
    - **Contrast:** Paper 1 views sustainability through a lens of *resilience* (security), whereas Paper 3 likely views it through *development* (green growth).

2. **Quantitative vs. Qualitative Approaches:**
    - **Quantitative Hub:** Paper 1 (OR/MS methods), Paper 2 (Bibliometrics/Correlation), and Paper 4 (Variance minimization) represent a strong trend toward rigorous data quantification.
    - **Qualitative/Case:** Paper 3 (Danang) and Paper 5 (Hero MotoCorp) likely rely on case-specific observations.

### Methodological Trends
- **Operations Research (OR):** The 2024 papers (Cramer, Mendler) show a continued reliance on advanced mathematical modeling (optimization, variance reduction) to solve business problems.
- **Bibliometrics:** Paper 2 (2021) highlights the "Science of Science," using metadata to validate the importance of journals that might publish the other papers in this list.

### Contradictions or Debates
- **The Metric Debate:** Paper 2 implicitly challenges the sole reliance on traditional citations by validating "Altmetrics" (social media attention). However, Paper 1 (a book chapter) and Paper 4 (technical paper) rely heavily on traditional academic authority and rigorous methodology, which may not always generate high "social" engagement compared to broader topics.

### Citation Network & Data
- **Datasets:**
    - **Paper 2** uses the *Handelsblatt ranking* (1000 journals).
    - **Paper 5** uses internal/market data from *Hero MotoCorp*.
    - **Paper 1** likely aggregates data from *agri-food industry reports*.

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## Research Trajectory

**Historical progression:**
- **2018 (Papers 3, 5):** Focus on specific **Case Studies** (Danang Logistics, Hero MotoCorp). The research is situational and geographically bound.
- **2021 (Paper 2):** Focus on **Meta-Analysis and Data Validation**. Understanding how research itself is consumed and ranked.
- **2024 (Papers 1, 4):** Shift toward **Advanced Optimization and Resilience**. The most recent papers move away from simple case descriptions to complex modeling (agri-food planning, sensor placement) to handle uncertainty.

**Future directions suggested:**
1. **Integration of IoT and Planning:** Combining the *Sensor Placement* logic (Paper 4) with the *Agri-food Planning* requirements (Paper 1) to reduce waste in perishable chains.
2. **Social-Aware Logistics:** Using the *Altmetric* insights (Paper 2) to determine which sustainable logistics interventions (Paper 3) gain the most public/policy traction.

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## Must-Read Papers (Top 3)

1. **Planning and control in agri-food supply chains (Cramer, 2024)**
   - **Reason:** Essential for the core methodology. It bridges the gap between high-level sustainability goals and actual mathematical operations management.
2. **Investigating Altmetric Information... (Nuredini, 2021)**
   - **Reason:** Critical for understanding the landscape of economic research and validating which journals are reputable for your literature review.
3. **Danang – Development Of Green And Sustainable Logistics Center (Tran, 2018)**
   - **Reason:** Provides a necessary "real-world" anchor to the theoretical planning discussed in Paper 1.

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## Gaps for Further Investigation

Based on this selection, gaps to explore:
1. **Technological Implementation in Agri-Food:** Paper 1 discusses *planning*, and Paper 4 discusses *sensors*, but there is no paper explicitly linking *how* sensors feed data into the planning models for agri-food.
2. **Geographic Diversity:** We have data on Germany (implied by Handelsblatt/Authors), Vietnam (Danang), and India (Hero MotoCorp). There is a lack of data on North American or African supply chain contexts in this specific batch.
3. **Cost-Benefit Analysis of "Green" Centers:** While Paper 3 proposes a green center, we lack a financial analysis paper confirming the economic viability of such transitions in developing economies.

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*System Note: The input list contained 51 citations but full metadata was truncated after item 12. Several items (Paleontology, Glass) were deemed irrelevant to the dominant business/logistics cluster and were excluded from the deep analysis to maintain focus.*