# Personas & Jobs-to-be-Done

Source: `docs/business/personas-jtbd.md`, `docs/business/prd.md` §3

## Persona Index

| Persona | Role | GPU | Monthly AI Spend | Tier Path | Conversion Trigger |
|---------|------|-----|-----------------|-----------|-------------------|
| [Solo Dev Sarah](solo-dev-sarah.md) | Independent dev / freelancer | RTX 3090-4090 | $80-120 | Free → Pro | Remote access (relay) |
| [Team Lead Tomas](team-lead-tomas.md) | Eng lead, 8-person startup | 2x A100 | $500-2,000 | Team ($49/seat) | Team spend dashboard |
| [Privacy-First Priya](privacy-first-priya.md) | Security engineer | Any | $40-60 | Free (ambassador) | PII detection in dashboard |
| [Enterprise Eva](enterprise-eva.md) | VP Engineering, 200+ company | On-prem cluster | $10K-50K | Enterprise ($50/user) | SOC2 + SSO checkbox |

## JTBD Summary

| Persona | Functional | Emotional | Social |
|---------|-----------|-----------|--------|
| **Sarah** | Use GPU at home; access remotely; spend less | Thrifty, in control; no guilt over idle hardware | Savvy indie / hacker ethos |
| **Tomas** | Pool GPUs; unify routing; track spend; share cache | In control of budgets; less cost anxiety | Cost-conscious, data-driven lead |
| **Priya** | Local-only inference; PII detection; data on-device | Secure, compliant; no trust violations | Security/privacy advocate |
| **Eva** | On-prem AI with enterprise controls; pass procurement | Confident in vendor; low audit risk | Strategic, governance-minded VP |

## Persona x Feature Priority Matrix

| Feature | Sarah | Tomas | Priya | Eva |
|---------|-------|-------|-------|-----|
| OpenAI/Anthropic proxy | High | High | High | High |
| Three-tier router | High | High | Medium | Medium |
| vCache semantic cache | High | High | Medium | Medium |
| Savings dashboard | High | High | Low | High |
| **Tunnel / Relay** | **Critical** | Medium | Low | Medium |
| Cloud cost intelligence | High | High | Low | Medium |
| PII detection / redaction | Medium | Medium | **Critical** | High |
| Local-only routing | High | High | **Critical** | High |
| Hive Mode (GPU pooling) | Low | **Critical** | Low | High |
| Team spend dashboard | Low | **Critical** | Low | High |
| RBAC / shared configs | Low | **Critical** | Low | High |
| SOC2 / audit logs | Low | Medium | Medium | **Critical** |
| SSO (Enterprise) | Low | Low | Low | **Critical** |
| SLA | Low | Medium | Low | **Critical** |

**Legend**: Critical = must-have for conversion. High = strong activation/upgrade driver. Medium = supports narrative. Low = nice-to-have.
