# Persona: Privacy-First Priya

## Profile

| Attribute | Details |
|-----------|---------|
| **Role** | Security engineer / compliance-focused dev |
| **GPU** | Any |
| **Current spend** | $40-60/mo (limits usage due to data concerns) |
| **Pain** | Can't send proprietary code to cloud APIs. PII detection is manual. |
| **Tier path** | Free (local only) — ambassador / word-of-mouth |
| **Activation** | Installs, sees PII redaction in dashboard |
| **Conversion trigger** | May not convert monetarily (ambassador value) |

## Jobs-to-be-Done

| Job Type | Statement |
|----------|-----------|
| **Functional** | Run inference locally; detect and redact PII; keep data on-device |
| **Emotional** | Feel secure and compliant; avoid trust violations |
| **Social** | Be seen as security- and privacy-conscious; advocate for local-first tools |

## Journeys

- **Journey 6**: Graceful Degradation — values resilience and local-first

## Critical Features

1. **PII detection / redaction** — her primary value
2. **Local-only routing** — data never leaves device
3. **Zero-knowledge relay** (Noise NK encryption in development — ships in relay M2; current relay uses outbound WSS tunnels)
