title = "Flight Scheduling"

content = """
Flight scheduling determines when campaigns run. Strategic timing affects efficiency, competitive position, and audience availability.

**Campaign Duration:** Set start and end dates aligned with business cycles (product launches, seasons, fiscal periods). Allow sufficient run time for optimization; most campaigns need 2–4 weeks to stabilize before major decisions.

**Dayparting:** Allocate more budget to hours or days when the target audience is active and likely to convert. Use platform insights or third-party data to inform dayparting. Test before committing; assumptions may not hold.

**Seasonality:** Adjust budgets for known seasonal patterns (holidays, back-to-school, tax season). Plan incrementally higher budgets during peak periods and reserve budget for opportunistic buys when competitors underinvest.
"""  # noqa: E501

version = "0.0.1"
