title = "Campaign Optimization"

content = """
Optimization improves campaign performance over time through data-driven adjustments to targeting, creative, and bidding.

**Iterative Testing:** Test one variable at a time (audience, creative, placement, or bid strategy) to isolate effects. Use sufficient sample sizes; premature optimization on small data leads to false conclusions.

**Pause and Scale:** Pause underperforming placements, ad sets, or audiences; shift budget to winners. Scale incrementally; sudden large increases can deteriorate performance. Monitor for fatigue when scaling creative.

**Bidding Adjustments:** Adjust bids and budgets based on performance trends. Use platform automation (e.g., target CPA, maximize conversions) where it aligns with goals; override when automation underperforms or behaves unexpectedly.
"""  # noqa: E501

version = "0.0.1"
