"""Audience development and engagement strategies."""

title = "Audience Development"

content = """
Building and sustaining audiences for cultural programs ensures lasting
impact. The Embassy and its partners employ various strategies to reach
and retain participants.

**Segmenting Audiences:** Different programs target different groups—
K–12 students, university audiences, diaspora communities, general
public, professionals. Tailor messaging and format to each segment.

**Partnerships:** Collaborate with organizations that have established
audiences—schools, museums, community centers. Cross-promotion expands
reach. Offer value (content, access, recognition) in exchange for
their outreach efforts.

**Digital Channels:** Social media, email newsletters, and web listings
extend reach. Consistent, quality content builds followership. Use
platforms where target audiences are active.

**Evaluation:** Track attendance, demographics, and feedback. Use data
to refine programming and demonstrate impact to funders. Simple
post-event surveys can yield useful insights without heavy
administrative burden.
"""

version = "0.0.1"
