title = "Performance Metrics"

content = """
Media performance is evaluated through a standard set of metrics. Understanding each metric and its limitations is essential for accurate reporting and optimization.

**Cost Metrics:** CPM (cost per thousand impressions), CPC (cost per click), CPA (cost per acquisition). Lower is generally better, but context matters; cheap traffic that does not convert is wasteful.

**Engagement Metrics:** CTR (click-through rate), view-through rate, engagement rate. Indicate relevance and creative effectiveness. Use for upper-funnel campaigns and creative testing.

**Conversion Metrics:** Conversion rate, ROAS (return on ad spend), ROI. Primary metrics for performance campaigns. Ensure conversion tracking is correctly implemented and attributed.

**Reach and Frequency:** Unique reach, average frequency, GRPs (gross rating points). Used for awareness campaigns and traditional media. Validate against audience estimates.
"""  # noqa: E501

version = "0.0.1"
