title = "Social Media Advertising"

content = """
Social advertising encompasses Meta (Facebook, Instagram), LinkedIn, TikTok, Pinterest, Snapchat, and emerging platforms. Each platform has distinct audience demographics, ad formats, and best practices.

**Platform Selection:** Match platform to audience and objective. Meta offers broad reach and robust targeting; LinkedIn suits B2B and professional audiences; TikTok skews younger and favors short-form video; Pinterest drives discovery and purchase intent for certain categories.

**Ad Formats:** Use formats that fit the platform and creative assets. Carousel, video, and stories perform differently across platforms. Test formats within campaigns; avoid forcing one format across all placements.

**Targeting:** Leverage first-party data (CRM uploads, website pixels) for lookalike and custom audiences. Combine with demographic and interest targeting. Respect platform policies on sensitive categories and exclusions.
"""  # noqa: E501

version = "0.0.1"
