title = "Crimson Horizon Brand Standards"

content = """
Crimson Horizon stands for curation, expertise, and a distinct in-store experience. Every
interaction should reinforce the brand.

**Curation:** We select products we believe in. Assortment reflects our taste and
expertise. Avoid the "everything to everyone" approach.

**Expertise:** Staff are product advisors. They help customers find the right fit, not
just any sale. Training and product knowledge are non-negotiable.

**Environment:** Stores are inviting but not cluttered. Displays tell a story. Music and
lighting are consistent. The experience should feel intentional.

**Integrity:** Honesty in recommendations, fair treatment of customers and staff, and
adherence to procedures. The brand is built on trust.
"""  # noqa: E501

version = "0.0.1"
