title = "Audience Targeting"

content = """
Audience targeting defines who sees the ads. Effective targeting balances specificity (relevance) with scale (reach) and cost.

**Demographic Targeting:** Age, gender, income, education, and household composition. Available on most platforms. Use when audience is well-defined by these attributes. Avoid over-restriction that limits delivery.

**Interest and Behavior Targeting:** Platforms infer interests from browsing, engagement, and declared preferences. Use for upper-funnel campaigns and when demographic data is insufficient. Validate that interest segments perform; some are noisy.

**Custom and Lookalike Audiences:** Upload first-party data (emails, phone hashes) to build custom audiences or lookalike models. These often outperform broad targeting for conversion campaigns. Ensure data is hashed and privacy-compliant.
"""  # noqa: E501

version = "0.0.1"
