title = "Budget Allocation Methods"

content = """
Budget allocation determines how media spend is distributed across channels, tactics, and audiences. Several approaches exist; choice depends on campaign stage, data availability, and client constraints.

**Objective-Based Allocation:** Allocate proportionally to the contribution each channel makes toward the primary objective. Requires historical performance data. Example: if paid search historically drives 60% of conversions at target CPA, allocate 60% of budget there.

**Reach-Based Allocation:** Distribute budget to maximize total reach or frequency within demographic targets. Common for awareness campaigns. Use reach curves and CPM benchmarks to model allocation.

**Test-and-Learn:** Reserve 10–20% of budget for new channels or tactics. Run controlled tests (e.g., geo holdout) to gather data before scaling. Document learnings and recommend reallocation in future flights.

**Equal or Heuristic Split:** When no historical data exists, use industry benchmarks or equal splits as a starting point. Plan to rebalance after the first 2–4 weeks of performance data.
"""  # noqa: E501

version = "0.0.1"
