title = "Media Strategy Framework"

content = """
A media strategy defines how advertising dollars will be deployed to achieve business objectives. At Aurora Creative Agency, every strategy document begins with a clear hierarchy: business goal, campaign objective, and media-specific KPIs.

**Goal Alignment:** Ensure the media plan supports the client's primary business goal (awareness, consideration, conversion, or retention). Misalignment at this stage leads to wasted spend and unclear success criteria. Document the goal explicitly and obtain client sign-off before channel selection.

**Objective Setting:** Translate the business goal into a media objective. Examples include reach, frequency, engagement, traffic, or conversions. Each objective implies different metrics and channel suitability. Avoid mixing primary objectives within a single campaign.

**KPI Definition:** Define 2–4 measurable KPIs that directly indicate success. These should be trackable, comparable across periods, and actionable. Common KPIs include CPM, CPC, CPA, ROAS, view-through rate, and brand lift. Ensure tracking infrastructure supports each KPI before launch.
"""  # noqa: E501

version = "0.0.1"
