title = "Client Reporting"

content = """
Client reporting communicates campaign performance and informs decisions. Effective reports are clear, accurate, and actionable.

**Structure:** Lead with key insights and recommended actions. Follow with high-level metrics, then drill into channel and tactic performance. Include methodology and caveats where relevant. Keep the executive summary to one page for busy stakeholders.

**Data Quality:** Verify data before distribution. Cross-check platform reports with analytics; reconcile discrepancies. Document data sources, date ranges, and attribution settings. Flag any anomalies or known tracking issues.

**Frequency and Format:** Align reporting frequency with campaign cadence and client expectations. Weekly for active optimization; monthly for strategic review. Use consistent formats and templates to enable period-over-period comparison.
"""  # noqa: E501

version = "0.0.1"
