title = "Creative and Media Fit"

content = """
Creative and media must work together. Formats, messaging, and creative length should match the channel and placement where they will run.

**Format Requirements:** Each placement has specific requirements: aspect ratio, duration, text limits, interactive elements. Creative produced for one channel often needs adaptation for others. Plan adaptations in the production brief to avoid last-minute rework.

**Message and Funnel Stage:** Upper-funnel creative (awareness) should be broad and memorable; lower-funnel (conversion) should be specific and action-oriented. Match creative to the audience's stage in the journey. Retargeting creative may reference prior engagement.

**Testing:** Test creative variants within channels to identify winners. Rotate creative to reduce fatigue. Use platform-level creative reporting to inform future production priorities.
"""  # noqa: E501

version = "0.0.1"
