title = "Specialty Retail Foundations"

content = """
Specialty retail differs from mass merchandising by focusing on depth in select categories
rather than breadth across many. At Crimson Horizon, we define our specialty through three
pillars: curated assortment, expert staff, and a distinct in-store environment.

**Category Depth:** We carry fewer brands but more SKUs per brand. This allows customers to
find the right product within a category rather than choosing from generic options. Depth
builds authority and repeat visits.

**Expertise:** Staff are trained to advise, not only to ring sales. Product knowledge,
comparison guidance, and lifestyle fit recommendations create value beyond the transaction.

**Environment:** Store layout, lighting, and music are designed to reinforce our brand and
extend dwell time. A cohesive environment supports higher average transaction values.
"""  # noqa: E501

version = "0.0.1"
