title = "Retail Product Recommendations"

content = """
Retail sales extend treatment benefits between spa visits while supporting business
sustainability. Authentic product recommendations based on genuine client needs create
value rather than pressure. Education forms the foundation of ethical retail practices.

**Recommendation Philosophy:**

Suggest products addressing specific concerns identified during consultation and treatment.
Clients who experience product benefits during services naturally want to maintain results.
Never recommend products clients do not need or that exceed their appropriate commitment level.

Focus on education over sales tactics. Explain ingredient benefits, application techniques,
and expected timelines for visible results. Knowledgeable recommendations build trust;
aggressive selling damages therapeutic relationships.

**Core Product Categories:**

*Cleansers:* Matching cleanser type to skin type maintains barrier function without stripping
natural oils. Gel cleansers suit oily skin; cream cleansers benefit dry skin; micellar
waters serve sensitive types. Recommend double cleansing for makeup-wearing clients.

*Moisturizers:* Day creams with SPF protect; night creams repair and nourish. Humectants
like hyaluronic acid draw moisture; emollients like shea butter seal it in. Adjust
recommendations seasonally as skin needs change.

*Serums:* Concentrated actives target specific concerns. Vitamin C brightens and protects;
retinol renews and firms; niacinamide balances and strengthens. Explain layering order
from thinnest to thickest consistency.

*Body Care:* Extend spa body treatments home with quality scrubs, oils, and lotions.
Ingredient quality matters — mineral oil-free bases allow skin breathing. Essential oil
blends continue aromatherapy benefits.

**Product Demonstration:**

Allow clients to experience textures and aromas during treatments. Sample sizes enable
trial without full commitment. Demonstrate proper application techniques — many clients
use products incorrectly reducing effectiveness.

Apply products during services when possible so clients feel immediate benefits. Explain
what sensations are normal (tingling from active ingredients) versus concerning (burning
or intense redness).

**Addressing Price Concerns:**

Quality professional products typically exceed drugstore prices. Explain formulation
differences — higher active ingredient concentrations, better absorption technologies, and
purer sourcing justify investment. Calculate cost-per-use demonstrating that small amounts
of effective products last longer than larger quantities of inferior alternatives.

Offer tiered options when possible. Suggest starting with one investment piece — typically
serum or treatment product — while maintaining basics with more affordable options.

**Home Care Education:**

Provide written instructions for complex routines. Product layering, timing (morning versus
evening), and frequency require clear explanation. Follow up at subsequent appointments
asking about home regimen compliance and results.

Remember that overwhelmed clients abandon routines entirely. Simplify to essential steps
clients will actually perform rather than recommending elaborate systems they will not maintain.
"""  # noqa: E501

version = "0.0.1"
