title = "Compliance and Brand Safety"

content = """
Media plans must adhere to regulatory requirements and brand safety standards. Violations risk legal exposure, platform penalties, and reputational harm.

**Regulatory Compliance:** Ensure campaigns comply with advertising laws (FTC, FDA, etc.), privacy regulations (GDPR, CCPA), and industry-specific rules (alcohol, healthcare, financial services). Obtain legal review for regulated categories. Document consent and data use.

**Brand Safety:** Use platform and third-party tools to exclude content that could harm brand reputation (e.g., hate speech, violence, adult content). Apply blocklists and category exclusions. Monitor placement reports and investigate anomalies.

**Fraud and Invalid Traffic:** Implement viewability and invalid traffic (IVT) filters. Use accredited third-party measurement where available. Fraudulent or bot traffic inflates metrics and wastes budget; proactive filtering is standard practice.
"""  # noqa: E501

version = "0.0.1"
