title = "Programmatic Buying"

content = """
Programmatic advertising automates the buying and selling of ad inventory across publishers and formats via demand-side platforms (DSPs) and supply-side platforms (SSPs). It enables precision targeting and scale beyond direct publisher deals.

**Auction Mechanics:** Most programmatic transactions use real-time bidding (RTB). When a user loads a page, an ad request is sent to exchanges; DSPs bid in milliseconds. The highest bid wins; second-price auctions often apply. Understand bid floors, pricing models (CPM, CPC, CPA), and fee structures.

**Inventory Quality:** Not all inventory is equal. Use curated marketplaces, private marketplaces (PMPs), or deal IDs to access premium inventory. Apply brand safety and viewability filters to reduce fraud and non-viewable impressions.

**Data and Targeting:** Programmatic enables granular targeting via first- and third-party data segments. Audiences can be built from demographic, behavioral, and contextual signals. Ensure data sources are transparent and compliant with privacy regulations.
"""  # noqa: E501

version = "0.0.1"
