title = "Demographic Segmentation"

content = """
Demographic segmentation divides audiences by age, gender, income, education, and household structure. It is foundational for many media plans.

**Data Sources:** Demographics come from platform declarations, third-party data providers, and survey-based research. Accuracy varies; some platforms infer demographics from behavior. Validate segment sizes against census or research when available.

**Segment Prioritization:** Not all demographic segments convert equally. Use past performance or category benchmarks to prioritize segments. Allocate budget disproportionately to high-value segments while maintaining minimum reach in secondary segments.

**Privacy and Compliance:** Demographic targeting must comply with platform policies and privacy regulations (e.g., restrictions on sensitive categories, age-gating). Avoid discriminatory or prohibited use of demographic signals.
"""  # noqa: E501

version = "0.0.1"
