title = "Competitive Landscape"

content = """
Understanding the competitive media environment informs strategy, pricing, and opportunity identification.

**Share of Voice (SOV):** Measure brand presence relative to category competitors. SOV correlates with market share over time. Use competitive tracking tools (e.g., pathmatics, sensor tower) or platform auction insights. Factor SOV into budget and channel decisions when share is strategic.

**Competitive Bidding:** In paid search, competitors may bid on brand terms. Monitor impression share and cost; decide whether to defend or accept leakage. In programmatic, consider competitive blocking or exclusion strategies for sensitive campaigns.

**Market Trends:** Stay informed on category media spend, emerging channels, and creative trends. Use industry reports, conference insights, and platform updates. Anticipate shifts that could affect plan performance.
"""  # noqa: E501

version = "0.0.1"
