About Apple
Think different. Leave the world better than you found it.
Innovation at its core
Apple is a place where extraordinary people gather to do their best work. Together we build products that change the world. We're dedicated to creating innovative technology that enriches people's lives and builds a better world.
From Mac to iPhone to iPad to Apple Watch, we create technology that makes technology easy. And empowering.
Our values
Environmental Responsibility
We're committed to making a positive impact on the planet. From using more recycled materials to eliminating harmful chemicals from our products, we're leading the way in environmental responsibility.
- 100% carbon neutral by 2030
- Recycled rare earth elements in all products
- Zero waste to landfill initiatives
- Renewable energy in all facilities
Privacy and Security
Privacy is a fundamental human right. We design products with privacy and security built in from the ground up. Your data belongs to you, and we believe you should have control over how it's used.
- Built-in privacy protections
- Transparent data usage policies
- Advanced encryption features
- User control over personal data
Accessibility
Technology should be accessible to everyone, regardless of their abilities. We design our products with accessibility in mind, ensuring that everyone can use and benefit from our technology.
- Assistive technology built-in
- Customizable accessibility features
- Universal design principles
- Continuous accessibility improvements
Global Citizenship
We're committed to being a responsible global citizen, making a positive impact in the communities where we operate and contributing to social causes around the world.
- Diversity and inclusion programs
- Supplier responsibility initiatives
- Educational programs worldwide
- Charitable giving and volunteering
Impact by the numbers
Milestones in innovation
Apple Computer Founded
Steve Jobs, Steve Wozniak, and Ronald Wayne start Apple Computer Company.
Macintosh Introduction
The original Macintosh begins the personal computer revolution.
iTunes and iPod
Apple revolutionized music with iPod and iTunes ecosystem.
iPhone Introduction
Apple reinvents the phone with the original iPhone.
iPad Announcement
Apple creates a new product category with the iPad.
Apple Watch
Apple Watch becomes the most powerful and personal device Apple has ever made.
Apple Silicon
Apple introduces its own processors, revolutionizing Mac performance and efficiency.
Meet our leadership
Tim Cook
Chief Executive Officer
Leading Apple since 2011, Tim Cook has overseen the launch of groundbreaking products and services.
Luca Maestri
Chief Financial Officer
Responsible for Apple's global financial operations and strategic planning.
Jeff Williams
Chief Operating Officer
Oversees Apple's worldwide operations and development of new products.
Environmental Impact
Carbon Neutral by 2030
We're committed to becoming carbon neutral across our entire business by 2030. This includes our supply chain, products, and facilities around the world.
- Using recycled materials in our products
- Designing for energy efficiency
- Investing in renewable energy projects
- Working with suppliers to reduce emissions