About Apple - Apple

# About Apple

Think different. Leave the world better than you found it.

## Innovation at its core

Apple is a place where extraordinary people gather to do their best work. Together we build products that change the world. We're dedicated to creating innovative technology that enriches people's lives and builds a better world.

From Mac to iPhone to iPad to Apple Watch, we create technology that makes technology easy. And empowering.

Think Different

## Our values

🌱

### Environmental Responsibility

We're committed to making a positive impact on the planet. From using more recycled materials to eliminating harmful chemicals from our products, we're leading the way in environmental responsibility.

- 100% carbon neutral by 2030
- Recycled rare earth elements in all products
- Zero waste to landfill initiatives
- Renewable energy in all facilities

🔒

### Privacy and Security

Privacy is a fundamental human right. We design products with privacy and security built in from the ground up. Your data belongs to you, and we believe you should have control over how it's used.

- Built-in privacy protections
- Transparent data usage policies
- Advanced encryption features
- User control over personal data

♿

### Accessibility

Technology should be accessible to everyone, regardless of their abilities. We design our products with accessibility in mind, ensuring that everyone can use and benefit from our technology.

- Assistive technology built-in
- Customizable accessibility features
- Universal design principles
- Continuous accessibility improvements

🌍

### Global Citizenship

We're committed to being a responsible global citizen, making a positive impact in the communities where we operate and contributing to social causes around the world.

- Diversity and inclusion programs
- Supplier responsibility initiatives
- Educational programs worldwide
- Charitable giving and volunteering

## Impact by the numbers

1B+
Active Apple devices worldwide
150K+
Employees globally
30K+
Apps in the App Store
175B+
Downloads from the App Store
100%
Carbon neutral goal by 2030
500+
Retail stores worldwide

## Milestones in innovation

1976

### Apple Computer Founded

Steve Jobs, Steve Wozniak, and Ronald Wayne start Apple Computer Company.

1984

### Macintosh Introduction

The original Macintosh begins the personal computer revolution.

2001

### iTunes and iPod

Apple revolutionized music with iPod and iTunes ecosystem.

2007

### iPhone Introduction

Apple reinvents the phone with the original iPhone.

2010

### iPad Announcement

Apple creates a new product category with the iPad.

2015

### Apple Watch

Apple Watch becomes the most powerful and personal device Apple has ever made.

2020

### Apple Silicon

Apple introduces its own processors, revolutionizing Mac performance and efficiency.

## Meet our leadership

👨‍💼

### Tim Cook

Chief Executive Officer

Leading Apple since 2011, Tim Cook has overseen the launch of groundbreaking products and services.

👩‍💻

### Luca Maestri

Chief Financial Officer

Responsible for Apple's global financial operations and strategic planning.

👨‍🔬

### Jeff Williams

Chief Operating Officer

Oversees Apple's worldwide operations and development of new products.

## Environmental Impact

### Carbon Neutral by 2030

We're committed to becoming carbon neutral across our entire business by 2030. This includes our supply chain, products, and facilities around the world.

- Using recycled materials in our products
- Designing for energy efficiency
- Investing in renewable energy projects
- Working with suppliers to reduce emissions

🌱 Planet Positive