# CMO Manager Data
# Chief Marketing Officer

CMO_DATA = {'emoji': '📢', 'title': 'Chief Marketing Officer', 'focus': ['GTM', 'Positioning', 'Competitors', 'Messaging', 'Branding'], 'keywords': ['marketing', 'brand', 'message', 'landing', 'copy', 'gtm', 'launch', 'competitor', 'user', 'customer'], 'questions': ['What value does this provide to users?', 'What differentiates us from competitors?', 'Is the messaging clear and consistent?', 'Are we following brand guidelines?', 'Is the target user clearly defined?'], 'opinions': {'launch': "Pre-launch marketing checklist:\n• Value Proposition (VP): One sentence - 'Who we help solve what'\n• 3 differentiators: Clear advantages vs competitors\n• Target persona: Specific name, job, pain points, goals\n• Channel strategy: ProductHunt, HackerNews, Twitter, Reddit, etc.\n• Launch copy: Headline, subheadline, CTA button text\n• Social proof: Early adopter testimonials, usage stats ready", 'ui': "@CDO Landing page copy guide:\n• Headline: Benefits not features ('Auto-check PRD'→'AI catches missing docs')\n• Subheadline: Complement headline with specific method\n• CTA: Action-oriented ('Get Started', 'Try Free' - better than 'Sign Up')\n• Social proof: '500 users', 'GitHub ⭐ 1.2k'\n• Scroll structure: Problem → Solution → Features → Pricing → CTA", 'feature': "Marketing message guide for new features:\n• User benefit focus: 'What it solves' over 'What it does'\n• Before/After: Compare without feature vs with feature\n• One-liner: Convey core value in under 10 words\n• Changelog: Feature + why we built it + how to use\n• Announce channels: Twitter, Discord, Email newsletter", 'payment': "Pricing page optimization guide:\n• Plan comparison: Clear table showing Free vs Pro vs Team differences\n• Recommended badge: 'Recommended' on most popular plan\n• Free tier strategy: Let them use enough to hit limits, then upgrade\n• Price anchoring: Original price strikethrough + discount price\n• Guarantees: '7-day refund guarantee', 'Cancel anytime'\n• CTA: 'Get Started', 'Try Free', 'Upgrade to Pro'", 'default': "Marketing basics checklist:\n• Is target persona clear?\n• Is messaging consistent? (landing, docs, in-app)\n• Is CTA clear and action-driving?\n• Do we have differentiators vs competitors?"}, 'checklist': ['Clarify value proposition', 'Competitor analysis', 'Define target persona', 'Review message consistency'], 'action_templates': [{'trigger': 'marketing|launch|brand', 'actions': [{'id': 'cmo-1', 'action': 'Verify target persona definition', 'depends': [], 'verify': 'Persona documented', 'phase': 'Prepare'}, {'id': 'cmo-2', 'action': 'Review Value Proposition', 'depends': ['cmo-1'], 'verify': 'VP is clear', 'phase': 'Design'}, {'id': 'cmo-3', 'action': 'Document differentiators vs competitors', 'depends': ['cmo-2'], 'verify': 'Differentiators documented', 'phase': 'Design'}]}]}
