# Artefact MCP vs Alternatives: Revenue Intelligence MCP Server Comparison

**Last updated:** February 2026

## Quick Comparison

| Feature | Artefact MCP | HubSpot Official MCP | CData HubSpot MCP | Zapier MCP | Generic Wrappers |
|---------|-------------|---------------------|-------------------|------------|-----------------|
| **RFM Analysis** | 11-segment classification | No | No | No | No |
| **ICP Scoring** | 14.5-point model | No | No | No | No |
| **Pipeline Health** | 0-100 score + at-risk detection | No | No | No | No |
| **Methodology Built-in** | Artefact Formula (4 pillars) | No | No | No | No |
| **CRUD Operations** | Via HubSpot API | Yes | Yes (SQL-based) | Yes (triggers) | Yes |
| **Read Contacts/Deals** | Yes | Yes (read-only default) | Yes | Yes | Yes |
| **Write to CRM** | Future | Beta (admin-gated) | Yes | Yes | Varies |
| **Works Without API Key** | Yes (demo data) | No | No | No | No |
| **Scoring Presets** | B2B Service, SaaS, Manufacturing | N/A | N/A | N/A | N/A |
| **Transport** | STDIO | STDIO | STDIO | STDIO | Varies |
| **License** | BSL-1.1 (MIT in 2030) | Proprietary | Proprietary | Proprietary | Varies |
| **Price** | Free tier + $149/mo Pro | Free (beta) | Paid | Paid | Free |

## Detailed Comparison

### HubSpot Official MCP Server

**What it does:** Read-only CRUD access to HubSpot CRM objects — contacts, companies, deals, tickets, invoices, products, quotes, subscriptions.

**What it doesn't do:** No scoring, no segmentation, no pipeline analysis, no methodology. It reads and writes CRM records. You get raw data, not intelligence.

**When to use it:** You need to read/write CRM records from AI assistants. Basic data access tasks like "show me the last 10 deals" or "create a contact."

**When to use Artefact instead:** You need revenue intelligence — customer segmentation, prospect qualification, pipeline health analysis, or methodology-driven scoring.

### CData HubSpot MCP

**What it does:** SQL-based access to HubSpot data. Write SQL queries against your CRM.

**What it doesn't do:** No built-in scoring models, no segmentation logic, no pipeline analytics.

**When to use it:** You're comfortable with SQL and want flexible querying of CRM data.

**When to use Artefact instead:** You need pre-built scoring models and methodology, not raw SQL access.

### Zapier MCP

**What it does:** Action triggers and workflow automation. Connect HubSpot to other services via Zapier's action library.

**What it doesn't do:** No analysis capabilities. It triggers actions, not intelligence.

**When to use it:** You need to automate workflows between HubSpot and other tools.

**When to use Artefact instead:** You need analysis and scoring, not workflow triggers.

### Generic HubSpot Wrappers (shinzo-labs, peakmojo, etc.)

**What they do:** Various levels of HubSpot API access with some additional features (vector storage, caching, bulk operations).

**What they don't do:** No revenue methodology, no scoring models, no intelligence layer.

**When to use them:** You need extensive CRUD operations or specialized HubSpot features.

**When to use Artefact instead:** You need methodology-driven intelligence on top of your CRM data.

## The Gap Artefact Fills

Every existing HubSpot/CRM MCP server is a **data connector** — they read and write CRM objects. None embed domain expertise, scoring models, or revenue operations methodology.

Artefact MCP is the first MCP server purpose-built for **revenue intelligence**:

- **RFM Analysis** scores clients on Recency, Frequency, and Monetary value, then segments them into 11 categories from Champions to Lost
- **ICP Scoring** uses a 14.5-point model across Firmographic (5 pts), Behavioral (5 pts), and Strategic (4.5 pts) dimensions
- **Pipeline Health** calculates velocity metrics, identifies bottleneck stages, measures conversion rates, and flags at-risk deals with specific reasons

These tools encode the Artefact Formula methodology — battle-tested frameworks from real B2B consulting engagements with companies between $1.6M-$70M revenue.

## Can I Use Both?

Yes. Artefact MCP and HubSpot Official MCP serve complementary purposes. Use HubSpot's server for CRUD operations and Artefact for intelligence and scoring. They can run side-by-side in any MCP client.
