# Marketing Video - Production Guide

## Files

| File | Description |
|------|-------------|
| `video_script.md` | Master script with scene directions, audio notes, and feature callouts |
| `scene_prompts.md` | **Start here.** Sketch prompts, video prompts, and full production workflow |
| `voiceover_script.md` | Time-coded dialogue and voiceover lines (~62s total) |
| `openclaw_security_research.md` | All sourced security data points, quotes, and Armorer capabilities |

## Production Steps

### 1. Provide Founder Photos
Take clear reference photos of Founder A and Founder B. Multiple angles (front, 3/4). These are used as character reference for I2V generation.

### 2. Generate Storyboard Sketches
Use Flux, SDXL, Ideogram, or Midjourney to generate **16 black-and-white storyboard sketches** from the prompts in `scene_prompts.md`. These lock in composition, camera angles, character positions, and mood for every shot before you spend money on video generation.

### 3. Generate Video Scenes
Use the sketches + founder photos as input for I2V video generation. Recommended models:
- **Kling v2.6** - best for physical comedy and cinematic humans
- **Seedance 1 Pro** - best for multi-shot continuity

| Order | Scene | Mode | Difficulty |
|-------|-------|------|------------|
| 1 | Scene 1 (Hype) | T2V | Easy |
| 2 | Scene 5 (Apocalypse) | T2V | Easy |
| 3 | Scene 2 (Temptation) | I2V | Medium |
| 4 | Scene 6 (Save) | I2V | Medium |
| 5 | Scene 3 (Slap) | I2V | Hard |
| 6 | Scene 4 (Armorer) | I2V | Medium |
| 7 | Scene 7 (Punchline) | I2V | Medium |

Iterate 3-5x per scene. Budget ~$30-50 total.

### 4. Post-Production (CapCut or DaVinci Resolve)
- Stitch the 7 clips in order
- Composite screen recordings onto laptop screens (Scenes 2, 4)
- Composite Telegram alert onto phone screen (Scene 6)
- Add text overlays for headlines (Scenes 1, 2) and malicious commands (Scene 5)
- Design title card in Figma ("ARMORER" + tagline + GitHub URL)
- Add single music track: hype -> suspense -> silence -> confidence -> horror -> triumph -> comedy
- Add SFX: the slap, keyboard clicks, UI taps, whooshes, bass hit on final cut

### 5. Get Feedback
Show a rough cut to 2-3 people outside the team. Comedy timing on Scene 3 (the slap) and Scene 7 (the death stare) will make or break it.

### 6. Submit
YC applications take a 1-minute video. This script fits at ~62 seconds.

## Scene Breakdown

| # | Scene | Duration | Sketches | Tone |
|---|-------|----------|----------|------|
| 1 | The Hype Machine | 8s | 1A, 1B, 1C | News montage, golden euphoria |
| 2 | The Temptation | 10s | 2A, 2B, 2C | Suspense, security headlines |
| 3 | The Slap | 8s | 3A, 3B, 3C | Physical comedy climax |
| 4 | Enter Armorer | 12s | 4A, 4B | Confident product demo |
| 5 | The AI Apocalypse | 8s | 5A, 5B | Dark sci-fi horror |
| 6 | Armorer Saves the World | 8s | 6A, 6B | Action hero rescue |
| 7 | The Punchline & CTA | 8s | 7A, 7B | Comedy payoff + title card |
| | **Total** | **~62s** | **16 sketches** | |
