---
created: "2025-09-16"
lastUpdated: "2025-09-16T05:00:00-04:00"
contextDate: "2025-09-16"
status: "active"
priority: "high"
type: "business-framework"
---

# Business Operations Framework - 2025-2026

## 📋 Executive Summary

**Goal:** Build systematic business operations to support revenue growth and product development.

**Strategy:** Create clear frameworks for product prioritization, team structure, revenue targets, and customer acquisition.

**Timeline:** 6-month operational framework (September 2025 - March 2026) with quarterly reviews.

---

## 🎯 Product Prioritization Matrix

### **Revenue Potential Ranking (Next 6 Months)**

#### **1. Product Glass** 🥇
- **Revenue Potential**: HIGHEST
- **Reason**: Enterprise-grade product management platform
- **Target Market**: Large organizations, product teams
- **Revenue Model**: SaaS subscription ($50-500/month per organization)
- **Development Effort**: Medium (existing architecture)
- **Time to Revenue**: 2-3 months

#### **2. Beeminder** 🥈
- **Revenue Potential**: HIGH (Close Second)
- **Reason**: Proven demand, beta users ready
- **Target Market**: Developers, productivity enthusiasts
- **Revenue Model**: Freemium SaaS ($10-50/month per user)
- **Development Effort**: Low (mostly complete)
- **Time to Revenue**: 1-2 months

#### **3. Strategy Glass** 🥉
- **Revenue Potential**: MEDIUM-HIGH
- **Reason**: Active users, proven demand, but requires dev support
- **Target Market**: Marketing teams, agencies
- **Revenue Model**: SaaS subscription ($25-200/month per organization)
- **Development Effort**: High (ongoing dev support needed)
- **Time to Revenue**: 3-4 months

#### **4. Daybreak AI** 
- **Revenue Potential**: MEDIUM
- **Reason**: Client revenue, relationship building
- **Target Market**: Existing clients, AI services
- **Revenue Model**: Service-based ($1000/month per client)
- **Development Effort**: Medium (ongoing development)
- **Time to Revenue**: Immediate (existing clients)

#### **5. Smash OS**
- **Revenue Potential**: LOW-MEDIUM
- **Reason**: Long-term vision, community building
- **Target Market**: Community, long-term vision
- **Revenue Model**: TBD
- **Development Effort**: High (new platform)
- **Time to Revenue**: 6+ months

---

## 👥 Minimum Viable Team Structure

### **Core Team (2 People)**

#### **Troy Larson** - Founder & Technical Lead
- **Primary Role**: Product strategy, technical architecture, client relationships
- **Key Responsibilities**:
  - Product vision and strategy
  - Technical architecture and development
  - Client relationships and sales
  - Business development and partnerships
  - Content creation and thought leadership

#### **Lexi Halgado** - Operations & Support
- **Primary Role**: Business operations, customer support, content execution
- **Key Responsibilities**:
  - Business operations and administration
  - Customer support and onboarding
  - Content creation and distribution
  - Marketing and social media
  - Project management and coordination

### **Team Structure Benefits**
- **Clear Roles**: Defined responsibilities and accountability
- **Complementary Skills**: Technical + operational expertise
- **Scalable**: Can add more team members as needed
- **Cost-Effective**: Minimum viable team for maximum impact

---

## 💰 Revenue Targets & Milestones

### **6-Month Revenue Targets (September 2025 - March 2026)**

#### **Current Financial Position**
- **Monthly Costs**: $4,000-$5,000
- **Current Revenue**: $1,800 MRR
- **Monthly Deficit**: $2,200-$3,200 (subsidized by Freddie Mac income)
- **Break-Even Point**: $4,000-$5,000 MRR
- **Profitability Point**: $6,000+ MRR

#### **Q3 2025 (September-December)**
- **Target**: $2,500 MRR (50% of break-even)
- **Breakdown**:
  - Beeminder: $1,500 MRR (75 users × $20/month)
  - Daybreak AI: $1,000 MRR (1 client × $1000/month)
- **Key Milestones**: Beeminder launch, Product Glass development

#### **Q4 2025 (January-March 2026)**
- **Target**: $4,000 MRR (break-even)
- **Breakdown**:
  - Beeminder: $2,000 MRR (100 users × $20/month)
  - Product Glass: $1,500 MRR (8 organizations × $200/month)
  - Strategy Glass: $500 MRR (3 organizations × $200/month)
- **Key Milestones**: Product Glass launch, break-even achievement

#### **Q1 2026 (April-June 2026)**
- **Target**: $5,000 MRR (profitable)
- **Breakdown**:
  - Beeminder: $2,500 MRR (125 users × $20/month)
  - Product Glass: $2,000 MRR (10 organizations × $200/month)
  - Strategy Glass: $500 MRR (3 organizations × $200/month)
- **Key Milestones**: Profitability, sustainable growth

### **Revenue Growth Strategy**
- **Month 1-2**: Focus on Beeminder launch and user acquisition (target $2,500 MRR)
- **Month 3-4**: Launch Product Glass and enterprise sales (target $4,000 MRR - break-even)
- **Month 5-6**: Optimize Strategy Glass and expand client base (target $5,000 MRR - profitable)

### **Critical Success Factors**
- **Break-even by March 2026** - Stop subsidizing business with personal income
- **Profitability by June 2026** - Generate positive cash flow
- **Sustainable growth** - Build systems that scale without personal subsidy
- **Freddie Mac safety net** - Maintain corporate income until business is profitable

---

## 📊 Customer Acquisition Strategy

### **Customer Acquisition Cost (CAC) & Lifetime Value (LTV)**

#### **Current Unknowns (Need to Figure Out)**
- **CAC by Channel**: LinkedIn, referrals, direct outreach
- **LTV by Product**: Beeminder, Product Glass, Strategy Glass
- **Conversion Rates**: Website visitors to trial users to paid customers
- **Churn Rates**: Monthly and annual customer retention

#### **CAC & LTV Research Plan**
1. **Month 1**: Track all acquisition channels and costs
2. **Month 2**: Calculate LTV for each product
3. **Month 3**: Optimize channels with best CAC/LTV ratio
4. **Month 4**: Scale successful acquisition channels

### **Customer Acquisition Channels**

#### **Primary Channels**
1. **LinkedIn Content**: Thought leadership and credibility building
2. **Product Launches**: Public launches with marketing campaigns
3. **Referral System**: Client referral program and incentives
4. **Direct Outreach**: Targeted outreach to potential clients

#### **Secondary Channels**
1. **Content Marketing**: Blog posts, tutorials, case studies
2. **Partnerships**: Strategic partnerships and collaborations
3. **Community Engagement**: Developer communities and forums
4. **Speaking Engagements**: Conferences and meetups

---

## ⚖️ Product Development vs Client Acquisition Balance

### **Time Allocation Framework**

#### **Weekly Time Allocation (40 hours)**
- **Product Development**: 20 hours (50%)
  - Beeminder: 8 hours
  - Product Glass: 8 hours
  - Strategy Glass: 4 hours
- **Client Acquisition**: 12 hours (30%)
  - LinkedIn content: 4 hours
  - Sales outreach: 4 hours
  - Customer support: 4 hours
- **Business Operations**: 8 hours (20%)
  - Planning and strategy: 4 hours
  - Administration: 4 hours

#### **Monthly Focus Rotation**
- **Week 1**: Product development focus
- **Week 2**: Client acquisition focus
- **Week 3**: Product development focus
- **Week 4**: Business operations and planning

### **Balance Strategies**
1. **Batch Similar Tasks**: Group product development or client acquisition tasks
2. **Set Clear Boundaries**: No client work during product development blocks
3. **Use Time Blocking**: Dedicated time slots for each focus area
4. **Measure and Adjust**: Track time allocation and adjust based on results

---

## 📈 Success Metrics Beyond LinkedIn

### **Revenue Metrics**
- **Monthly Recurring Revenue (MRR)**: Primary success metric
- **Annual Recurring Revenue (ARR)**: Long-term growth metric
- **Revenue Growth Rate**: Month-over-month growth percentage
- **Revenue per Customer**: Average revenue per customer

### **Customer Metrics**
- **Customer Acquisition Cost (CAC)**: Cost to acquire new customers
- **Lifetime Value (LTV)**: Total revenue per customer
- **LTV/CAC Ratio**: Should be 3:1 or higher
- **Customer Churn Rate**: Monthly and annual retention rates

### **Product Metrics**
- **Product Usage**: Active users, feature adoption
- **Product Satisfaction**: Net Promoter Score, customer feedback
- **Product Development**: Feature completion, bug resolution
- **Product Performance**: Uptime, response times, scalability

### **Business Metrics**
- **Profit Margins**: Gross and net profit margins
- **Cash Flow**: Monthly cash flow and runway
- **Team Productivity**: Output per team member
- **Business Growth**: Overall business growth and expansion

---

## 🎯 Implementation Plan

### **Month 1 (September 2025)**
- [ ] **Set up tracking systems** for CAC, LTV, and revenue metrics
- [ ] **Define team roles** and responsibilities clearly
- [ ] **Launch Beeminder** and track initial metrics
- [ ] **Begin Product Glass** development and planning

### **Month 2 (October 2025)**
- [ ] **Calculate initial CAC and LTV** for Beeminder
- [ ] **Optimize customer acquisition** channels based on data
- [ ] **Continue Product Glass** development
- [ ] **Begin Strategy Glass** optimization

### **Month 3 (November 2025)**
- [ ] **Launch Product Glass** and track metrics
- [ ] **Scale successful** acquisition channels
- [ ] **Optimize team** structure and processes
- [ ] **Plan Q4** strategy and goals

### **Month 4-6 (December 2025 - March 2026)**
- [ ] **Scale revenue** to $5,000 MRR target
- [ ] **Optimize all products** based on customer feedback
- [ ] **Expand team** if needed for growth
- [ ] **Plan next phase** of business growth

---

## 🔄 Quarterly Review Process

### **Q3 Review (December 2025)**
- [ ] **Assess revenue targets** and adjust if needed
- [ ] **Review team structure** and optimize roles
- [ ] **Analyze customer acquisition** performance
- [ ] **Plan Q4** strategy and goals

### **Q4 Review (March 2026)**
- [ ] **Evaluate 6-month** performance and results
- [ ] **Assess team growth** and expansion needs
- [ ] **Review product** prioritization and strategy
- [ ] **Plan next 6 months** of business growth

---

## 💡 Key Success Factors

### **Critical Success Factors**
1. **Focus on Product Glass** - Highest revenue potential
2. **Maintain Beeminder** - Proven demand and quick revenue
3. **Optimize Strategy Glass** - Reduce dev support requirements
4. **Track Everything** - CAC, LTV, and revenue metrics
5. **Balance Development** - Product development vs client acquisition

### **Risk Mitigation**
1. **Diversify Revenue** - Multiple products and revenue streams
2. **Maintain Quality** - Don't sacrifice quality for speed
3. **Monitor Metrics** - Track performance and adjust quickly
4. **Plan for Growth** - Prepare for team expansion and scaling
5. **Stay Focused** - Avoid spreading too thin across too many products

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> [!tip] **Remember**: Success is about systematic execution, not just good ideas. Focus on building systems and processes that scale! 💪

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**This framework provides the operational structure needed to execute your business strategy and achieve your revenue goals.**
