---
created: "2025-09-16"
lastUpdated: "2025-09-16T05:00:00-04:00"
contextDate: "2025-09-16"
status: "active"
priority: "high"
type: "content-strategy"
---

# LinkedIn Content Strategy - 2025-2026

## 📋 Executive Summary

**Goal:** Build credibility as a SaaS developer while maintaining corporate professionalism at Freddie Mac.

**Strategy:** Position as a developer building SaaS products on the side for learning and growth, not as someone planning to leave corporate.

**Timeline:** 12-month content strategy (September 2025 - August 2026) with quarterly themes and monthly campaigns.

## 🎯 Core Objectives

### **Primary Goals:**
1. **Build Technical Credibility** - Establish expertise in SaaS development, AI integration, and modern architecture
2. **Grow Professional Network** - Connect with developers, founders, and industry leaders
3. **Document Learning Journey** - Share insights from building multiple SaaS products
4. **Maintain Corporate Safety** - Avoid any messaging that suggests leaving Freddie Mac

### **Secondary Goals:**
1. **Attract Opportunities** - Partnerships, speaking engagements, collaboration requests
2. **Build Community** - Engage with other developers and founders
3. **Document Progress** - Hold accountability for product development
4. **Establish Thought Leadership** - Share technical insights and business lessons

## 🚀 Content Pillars

### **1. Technical Learning (35% of content)**
**Focus:** Architecture, AI integration, scaling, modern tech stacks

**Content Types:**
- Technical deep dives on SaaS architecture
- AI integration tutorials and insights
- Multi-tenant system design
- Modern frontend/backend patterns
- Database design and optimization

**Example Posts:**
- "Building multi-tenant SaaS with Supabase RLS - here's the architecture"
- "Integrating Claude 3 Haiku for AI-powered content generation"
- "Why I chose DynamoDB single-table design for enterprise scale"

### **2. Side Project Journey (30% of content)**
**Focus:** Building SaaS products for learning and growth

**Content Types:**
- Product development updates
- Launch announcements
- User feedback and iterations
- Technical challenges and solutions
- Lessons learned from building

**Example Posts:**
- "Launching my latest side project this Friday! Here's what I built"
- "Week 1 post-launch: Here's what I learned from my first SaaS launch"
- "Building a product management platform - here's the tech stack"

### **3. Community Insights (20% of content)**
**Focus:** Sharing knowledge and engaging with the developer community

**Content Types:**
- Industry insights and trends
- Developer productivity tips
- Tool recommendations and reviews
- Community engagement and discussions
- Answering technical questions

**Example Posts:**
- "The tools I use to build SaaS products faster"
- "What I learned from building 15 Coda packs"
- "The biggest mistake developers make when building SaaS"

### **4. Business Lessons (15% of content)**
**Focus:** What works, what doesn't, and why

**Content Types:**
- Product-market fit insights
- User feedback and iteration
- Technical debt and architecture decisions
- Scaling challenges and solutions
- Business model experiments

**Example Posts:**
- "Why my Coda packs made $10K but I'm building SaaS instead"
- "The difference between building products and building businesses"
- "What I learned from my first SaaS launch"

## 📅 Content Calendar

### **Q3 2025: Foundation Building (CURRENT)**
**Theme:** "The Learning Journey"

**Monthly Campaigns:**
- **September:** Daily Posting Launch & Foundation Building
- **October:** Technical Architecture Deep Dives
- **November:** Side Project Development Updates

**Key Posts:**
- "I'm building SaaS products on the side for learning and growth"
- "Building multi-tenant SaaS with React and Supabase"
- "What I learned from building 15 Coda packs"

### **Q4 2025: Product Launches**
**Theme:** "Building and Launching"

**Monthly Campaigns:**
- **December:** Beeminder Launch Campaign
- **January 2026:** Strategy Glass Updates
- **February 2026:** Product Glass Development

**Key Posts:**
- "Launching my latest side project this Friday!"
- "Week 1 post-launch: Here's what I learned"
- "Building a product management platform - here's the architecture"

### **Q1 2026: Technical Mastery**
**Theme:** "Deep Technical Insights"

**Monthly Campaigns:**
- **March 2026:** AI Integration Tutorials
- **April 2026:** Database Design and Optimization
- **May 2026:** Scaling and Performance

**Key Posts:**
- "Integrating Claude 3 Haiku for AI-powered content generation"
- "Why I chose DynamoDB single-table design for enterprise scale"
- "Scaling a multi-tenant SaaS from 0 to 1000 users"

### **Q2 2026: Community Leadership**
**Theme:** "Sharing and Teaching"

**Monthly Campaigns:**
- **June 2026:** Developer Productivity Tips
- **July 2026:** Industry Insights and Trends
- **August 2026:** Year in Review and Lessons Learned

**Key Posts:**
- "The tools I use to build SaaS products faster"
- "What I learned in 2026 building SaaS products"
- "My predictions for SaaS development in 2027"

## 🎯 Posting Schedule

### **Frequency:**
- **7 posts per week** (Daily posting for maximum visibility)
- **Daily engagement** (comments, shares, connections)
- **Weekly community participation** (answering questions, sharing insights)

### **Posting Schedule:**
- **Monday:** Technical deep dive (8 AM EST)
- **Tuesday:** Side project update (12 PM EST)
- **Wednesday:** Community insight (5 PM EST)
- **Thursday:** Business lesson (10 AM EST)
- **Friday:** Product launch/update (8 AM EST)
- **Saturday:** Behind-the-scenes development (12 PM EST)
- **Sunday:** Weekly reflection/insights (10 AM EST)

## 📊 Content Types and Formats

### **Text Posts (60%)**
- Technical insights and lessons
- Product development updates
- Community engagement
- Business lessons learned

### **Visual Content (25%)**
- Architecture diagrams
- Code snippets and examples
- Product screenshots
- Infographics and charts

### **Video Content (15%)**
- Technical tutorials
- Product demos
- Behind-the-scenes development
- Quick tips and insights

## 🔒 Corporate Safety Guidelines

### **Safe Messaging:**
- ✅ "Building products for learning and growth"
- ✅ "Side projects to expand my skills"
- ✅ "Exploring different technologies and architectures"
- ✅ "Sharing knowledge with the developer community"

### **Avoid:**
- ❌ "Building a fleet to quit corporate"
- ❌ "Independence goals"
- ❌ "Multiple revenue streams"
- ❌ "Planning to leave my job"
- ❌ Specific revenue numbers or financial goals

### **Professional Boundaries:**
- Keep content focused on technical learning
- Avoid any suggestion of leaving Freddie Mac
- Maintain professional tone and language
- Engage respectfully with colleagues and industry contacts

## 📈 Success Metrics

### **Engagement Metrics:**
- **Likes per post:** Target 50+ average
- **Comments per post:** Target 10+ average
- **Shares per post:** Target 5+ average
- **Connection growth:** 150+ new connections per month (increased due to daily posting)

### **Community Metrics:**
- **Comments on others' posts:** 20+ per week
- **Shares of others' content:** 10+ per week
- **Direct messages received:** 5+ per month
- **Speaking/partnership inquiries:** 2+ per quarter

### **Business Metrics:**
- **Product awareness:** Mentions of products in comments/DMs
- **Technical credibility:** Recognition as expert in SaaS development
- **Network quality:** Connections with industry leaders and founders
- **Opportunity generation:** Partnership and collaboration requests

## 🛠️ Content Creation Workflow

### **Content Planning:**
1. **Monthly planning session** - Review calendar and themes
2. **Weekly content review** - Ensure alignment with strategy
3. **Daily engagement** - Monitor and respond to comments
4. **Weekly analytics review** - Track performance and adjust

### **Content Creation:**
1. **Research and ideation** - Identify trending topics and insights
2. **Content writing** - Draft posts with technical accuracy
3. **Visual creation** - Design diagrams, screenshots, and graphics
4. **Review and approval** - Ensure corporate safety and quality
5. **Scheduling and posting** - Use LinkedIn's scheduling tools

### **Engagement Management:**
1. **Daily monitoring** - Check notifications and comments
2. **Response strategy** - Engage authentically and professionally
3. **Community participation** - Comment on others' posts
4. **Network building** - Connect with relevant professionals

## 🎯 Key Messaging Framework

### **Personal Brand:**
**"The Developer Building SaaS Products for Learning and Growth"**

### **Value Proposition:**
- Technical expertise in modern SaaS development
- Real-world experience building multiple products
- Willingness to share knowledge and insights
- Professional approach to side project development

### **Call to Action:**
- Connect for technical discussions
- Share insights and learnings
- Collaborate on interesting projects
- Learn from the community

## 📝 Content Templates

### **Technical Deep Dive Template:**
```
I've been working on [PROJECT] and learned something interesting about [TECHNOLOGY].

Here's the problem I was trying to solve:
[PROBLEM DESCRIPTION]

Here's how I approached it:
[SOLUTION APPROACH]

Here's what I learned:
[KEY INSIGHTS]

What would you do differently? Let me know in the comments!

#SaaS #Development #Technology
```

### **Side Project Update Template:**
```
Update on my latest side project: [PROJECT NAME]

What I built:
[PROJECT DESCRIPTION]

Tech stack:
[TECHNOLOGY LIST]

Current status:
[PROGRESS UPDATE]

What's next:
[NEXT STEPS]

Building products is the best way to learn new technologies. What are you working on?

#SideProject #SaaS #Development
```

### **Community Insight Template:**
```
I've noticed a trend in the developer community: [TREND OBSERVATION]

Here's what I think it means:
[ANALYSIS]

Here's how it's affecting my work:
[PERSONAL IMPACT]

What are you seeing in your work? Let's discuss!

#DeveloperCommunity #Technology #Insights
```

## 🔄 Quarterly Review Process

### **Q3 Review (September 2025) - CURRENT:**
- Launch daily posting strategy
- Establish foundation content themes
- Build initial network and engagement
- Plan Q4 product launch campaigns

### **Q4 Review (December 2025):**
- Evaluate product launch campaigns
- Measure community growth
- Assess technical credibility building
- Plan Q1 2026 deep dive themes

### **Q1 2026 Review (March 2026):**
- Review technical content performance
- Assess thought leadership positioning
- Evaluate network quality and growth
- Plan Q2 2026 community leadership themes

### **Q2 2026 Review (June 2026):**
- Annual performance assessment
- Strategy refinement for 2026-2027
- Goal setting for next year
- Content calendar planning

## 📚 Resources and Tools

### **Content Creation:**
- LinkedIn native posting tools
- Canva for visual content
- GitHub for code snippets
- Figma for architecture diagrams

### **Analytics and Monitoring:**
- LinkedIn Analytics
- Google Analytics (for website)
- Social media monitoring tools
- Engagement tracking spreadsheets

### **Research and Inspiration:**
- Industry blogs and publications
- Developer community forums
- Technical documentation
- Competitor content analysis

## 🎯 Success Definition

**By December 2025, we will have:**
- ✅ Launched daily posting strategy and built foundation
- ✅ Established technical credibility in SaaS development
- ✅ Built a network of 1,000+ relevant connections
- ✅ Generated 25+ meaningful conversations and opportunities
- ✅ Maintained corporate safety and professionalism
- ✅ Created a sustainable content creation workflow

**By June 2026, we will have:**
- ✅ Built a network of 2,000+ relevant connections
- ✅ Generated 50+ meaningful conversations and opportunities
- ✅ Positioned for future career opportunities
- ✅ Established thought leadership in SaaS development

**This strategy positions Troy as a technical expert and thought leader while maintaining his current corporate role and building toward future opportunities.**
