# Output Templates Reference

Deliverable templates for SEO audits and content creation.

## Table of Contents
1. SEO Audit Report Template
2. AEO Strategy Template
3. Content Package Template
4. Citation Strategy Template
5. Implementation Checklist Template

---

## 1. SEO Audit Report Template

```markdown
# SEO Audit Report: [Site/Page Name]

**Date**: [Date]
**Prepared by**: Claude (SEO Skill)
**URL Analyzed**: [URL]

---

## Executive Summary

[2-3 paragraph overview of findings, key issues, and top recommendations]

### Quick Stats
| Metric | Value | Status |
|--------|-------|--------|
| Technical SEO Score | X/10 | 🟢/🟡/🔴 |
| On-Page SEO Score | X/10 | 🟢/🟡/🔴 |
| Content Quality Score | X/10 | 🟢/🟡/🔴 |
| AEO Readiness Score | X/10 | 🟢/🟡/🔴 |

---

## Fit Assessment

### Is SEO Right for This Product?

**Assessment**: [Yes/No/Conditional]

**Reasoning**:
- Search journey: [Exists/Does not exist]
- Online conversion: [Possible/Not possible]
- Funnel position: [Top/Mid/Bottom]

**Recommendation**: [Proceed with SEO / Focus elsewhere / Limited SEO investment]

---

## Technical SEO Findings

### Crawlability
| Check | Status | Notes |
|-------|--------|-------|
| XML Sitemap | ✅/❌ | |
| robots.txt | ✅/❌ | |
| Internal linking | ✅/❌ | |

### Indexability
| Check | Status | Notes |
|-------|--------|-------|
| Noindex tags | ✅/❌ | |
| Canonical tags | ✅/❌ | |
| Duplicate content | ✅/❌ | |

### Performance
| Check | Status | Notes |
|-------|--------|-------|
| Page speed | ✅/❌ | [X seconds] |
| Mobile-friendly | ✅/❌ | |
| Core Web Vitals | ✅/❌ | |

---

## On-Page SEO Findings

### Title Tag
**Current**: [Current title]
**Issues**: [Issues found]
**Recommendation**: [Suggested title]

### Meta Description
**Current**: [Current description]
**Issues**: [Issues found]
**Recommendation**: [Suggested description]

### Header Structure
**Current Structure**:
```
H1: [Current H1]
  H2: [Current H2]
    H3: [Current H3]
```

**Issues**: [Issues found]
**Recommendation**: [Suggested changes]

### Content Analysis
| Factor | Status | Notes |
|--------|--------|-------|
| Word count | [X words] | |
| Keyword usage | ✅/❌ | |
| Internal links | [X links] | |
| External links | [X links] | |

---

## Content Quality Assessment

### E-E-A-T Evaluation

| Factor | Score | Evidence |
|--------|-------|----------|
| Experience | X/5 | |
| Expertise | X/5 | |
| Authoritativeness | X/5 | |
| Trustworthiness | X/5 | |

### Content Gaps
- Gap 1: [Missing topic/question]
- Gap 2: [Missing topic/question]

---

## AEO Readiness

### Current AI Search Presence

| Platform | Query Tested | You Appear? | Position |
|----------|--------------|-------------|----------|
| ChatGPT | "[query]" | Yes/No | X |
| Perplexity | "[query]" | Yes/No | X |

### Optimization Opportunities
1. [Opportunity 1]
2. [Opportunity 2]

---

## Citation Presence Analysis

| Source Type | Current Presence | Opportunity |
|-------------|------------------|-------------|
| Your Site | [Status] | [Opportunity] |
| YouTube | [Status] | [Opportunity] |
| Reddit | [Status] | [Opportunity] |
| Affiliates | [Status] | [Opportunity] |

---

## Prioritized Recommendations

### Critical (Fix Immediately)
1. **[Issue]**
   - Impact: [Why this matters]
   - Fix: [How to fix]
   - Code: ```[code snippet if applicable]```

### High Priority
2. **[Issue]**
   - Impact: [Why this matters]
   - Fix: [How to fix]

### Medium Priority
3. **[Issue]**
   - Impact: [Why this matters]
   - Fix: [How to fix]

### Low Priority
4. **[Issue]**
   - Impact: [Why this matters]
   - Fix: [How to fix]

---

## Implementation Checklist

- [ ] [Task 1]
- [ ] [Task 2]
- [ ] [Task 3]

---

## Monitoring Plan

### Metrics to Track
- [Metric 1]: [Baseline] → [Target]
- [Metric 2]: [Baseline] → [Target]

### Review Schedule
- Weekly: [What to check]
- Monthly: [What to review]

---

*Report generated by Claude SEO Skill*
```

---

## 2. AEO Strategy Template

```markdown
# AEO Strategy: [Product/Brand]

**Date**: [Date]
**Prepared by**: Claude (SEO Skill)

---

## Current State

### AI Search Presence
| Platform | Share of Voice | Avg Position |
|----------|---------------|--------------|
| ChatGPT | X% | X |
| Perplexity | X% | X |
| AI Overview | X% | X |

### Top Queries Tracked
| Query | Current SoV | Competition |
|-------|-------------|-------------|
| [Query 1] | X% | High/Med/Low |
| [Query 2] | X% | High/Med/Low |

---

## Target Questions

### Head Queries (High Volume)
1. [Question 1]
2. [Question 2]

### Tail Queries (Specific)
1. [Question 1]
2. [Question 2]

### Follow-Up Questions
1. [Question 1]
2. [Question 2]

---

## Citation Strategy

### Your Site
**Action Items**:
- [ ] Create landing page for [query]
- [ ] Add FAQ section covering [questions]
- [ ] Update help center with [topics]

### YouTube Strategy
**Videos to Create**:
1. [Video topic 1]
2. [Video topic 2]

### Reddit Strategy
**Threads to Monitor**:
1. r/[subreddit] - [topic]
2. r/[subreddit] - [topic]

**Engagement Plan**:
- Create account with [username approach]
- Monitor [X] subreddits
- Target [X] authentic comments/month

### Affiliate Strategy
**Priority Profiles**:
- [ ] G2 profile optimization
- [ ] Capterra listing
- [ ] [Industry publication] outreach

---

## Content Optimization

### Pages to Create
| Page | Target Query | Priority |
|------|--------------|----------|
| [Page 1] | [Query] | High |
| [Page 2] | [Query] | Medium |

### Pages to Update
| Page | Updates Needed | Priority |
|------|----------------|----------|
| [Page 1] | [Changes] | High |
| [Page 2] | [Changes] | Medium |

---

## Experiment Plan

### Experiment 1: [Name]
- Hypothesis: [Statement]
- Test group: [Queries]
- Control group: [Queries]
- Intervention: [Action]
- Timeline: [Duration]

---

## Success Metrics

| Metric | Current | Target | Timeline |
|--------|---------|--------|----------|
| Share of Voice | X% | X% | [Date] |
| Brand Mentions | X | X | [Date] |
| LLM Traffic | X | X | [Date] |

---

## Resources Needed

| Resource | Purpose | Priority |
|----------|---------|----------|
| [Resource 1] | [Purpose] | High |
| [Resource 2] | [Purpose] | Medium |

---

*Strategy generated by Claude SEO Skill*
```

---

## 3. Content Package Template

```markdown
# SEO Content Package: [Topic]

**Date**: [Date]
**Prepared by**: Claude (SEO Skill)
**Target Query**: [Primary query]

---

## Optimized Content

### Title
[SEO-optimized title, 50-60 chars]

### Meta Description
[150-160 char description with CTA]

### Content

# [H1 Title]

[First paragraph - answers query directly in 1-2 sentences]

## [H2 Section 1]

[Content...]

### [H3 Subsection if needed]

[Content...]

## [H2 Section 2]

[Content...]

## FAQs

**[Question 1]?**
[Direct answer]

**[Question 2]?**
[Direct answer]

---

## SEO Assets

### JSON-LD Schema
```json
{
  "@context": "https://schema.org",
  "@type": "[Type]",
  [schema content]
}
```

### Open Graph Tags
```html
<meta property="og:title" content="[Title]">
<meta property="og:description" content="[Description]">
<meta property="og:type" content="article">
<meta property="og:url" content="[URL]">
<meta property="og:image" content="[Image URL]">
```

### Twitter Card
```html
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="[Title]">
<meta name="twitter:description" content="[Description]">
```

---

## llms.txt Entry

Add to llms.txt:
```markdown
- [/page-url](/page-url): [Brief description of page content]
```

---

## Citation Strategy

### Supporting Content to Create
- [ ] YouTube video: [Topic]
- [ ] Help center article: [Topic]

### Outreach Targets
- [ ] [Publication/platform 1]
- [ ] [Publication/platform 2]

---

## Implementation Notes

1. [Note 1]
2. [Note 2]

---

## Success Metrics

- Target query: [Query]
- Goal: [Appear in X% of AI answers within Y weeks]
- Secondary: [Traditional SEO ranking target]

---

*Content package generated by Claude SEO Skill*
```

---

## 4. Citation Strategy Template

See template in Section 2 (AEO Strategy Template) - Citation Strategy section.

---

## 5. Implementation Checklist Template

```markdown
# SEO Implementation Checklist: [Project]

## Phase 1: Technical Foundation
- [ ] Verify XML sitemap
- [ ] Check robots.txt
- [ ] Fix broken links
- [ ] Implement canonical tags
- [ ] Add structured data

## Phase 2: On-Page Optimization
- [ ] Optimize title tags
- [ ] Write meta descriptions
- [ ] Fix header hierarchy
- [ ] Add image alt text
- [ ] Improve internal linking

## Phase 3: Content Updates
- [ ] Update [Page 1]
- [ ] Update [Page 2]
- [ ] Create [New Page 1]
- [ ] Add FAQ sections

## Phase 4: AEO Implementation
- [ ] Add llms.txt
- [ ] Implement FAQ schema
- [ ] Create help center content
- [ ] Set up answer tracking

## Phase 5: Citation Building
- [ ] Create YouTube video
- [ ] Engage on Reddit
- [ ] Update G2 profile
- [ ] Outreach to [publication]

## Phase 6: Monitoring Setup
- [ ] Configure analytics
- [ ] Set up rank tracking
- [ ] Enable answer tracking
- [ ] Create reporting dashboard

## Verification
- [ ] All changes deployed
- [ ] No broken functionality
- [ ] Metrics tracking confirmed
- [ ] Initial measurements recorded
```
