# Email Sequence Templates

Ready-to-customize email sequences for common growth scenarios.

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## Welcome Sequence (5 Emails)

### Email 1: Immediate Welcome (Send: Immediately)

**Subject:** Welcome to [PRODUCT] - here's your first step

**Body:**

Hey [Name],

Welcome to [PRODUCT]!

You signed up because [restate their likely problem/goal]. Here's how to get started:

**Your first step:** [Single, specific action that leads to aha moment]

[CTA Button: "Get Started"]

That's it. No setup required. Just [action] and you'll see [immediate benefit].

Questions? Just reply to this email.

[Your name]

---

### Email 2: Show the Value (Send: Day 1)

**Subject:** Did you know [PRODUCT] can [surprising benefit]?

**Body:**

Hey [Name],

Most people who sign up for [PRODUCT] don't realize it can [unexpected use case/benefit].

Here's what [Customer name or "one of our users"] did:

> "[Brief testimonial about achieving specific result]"

They got there by [simple 2-3 step explanation].

Want to try it? [CTA: "See how it works"]

[Your name]

---

### Email 3: Remove Friction (Send: Day 3)

**Subject:** Stuck? Here's the #1 thing that helps

**Body:**

Hey [Name],

If you haven't tried [core action] yet, you're not alone.

The #1 thing that stops people: [common friction point].

Here's the fix: [Simple solution or workaround]

[Optional: Quick 60-second video showing the solution]

[CTA: "Give it another try"]

Still stuck? Just reply and tell me what's blocking you.

[Your name]

---

### Email 4: Social Proof (Send: Day 5)

**Subject:** How [Company/Person] uses [PRODUCT]

**Body:**

Hey [Name],

I wanted to share how [specific customer or company] uses [PRODUCT]:

**Their challenge:** [Problem they faced]

**What they did:** [How they used your product]

**The result:** [Specific outcome with numbers if possible]

The best part? It took them [short time frame] to get there.

[CTA: "Start your own success story"]

[Your name]

---

### Email 5: Check-In + Feedback (Send: Day 7)

**Subject:** Quick question, [Name]

**Body:**

Hey [Name],

You've been with us for a week now. I'm curious:

Have you been able to [achieve primary benefit]?

**If yes:** I'd love to hear about it! Reply and tell me what's working.

**If no:** What's getting in the way? I read every reply and would love to help.

Either way, here's a resource that might help: [Link to guide, video, or feature]

[Your name]

P.S. - If [PRODUCT] isn't right for you, no hard feelings. But I'd appreciate knowing why so we can improve.

---

## Re-engagement Sequence (3 Emails)

*For users who haven't logged in for 14+ days*

### Email 1: Soft Check-In (Send: Day 14 of inactivity)

**Subject:** We miss you, [Name]

**Body:**

Hey [Name],

I noticed you haven't logged into [PRODUCT] in a while.

No pressure - just wanted to check in. Is everything okay?

If something wasn't working, I'd love to hear about it. If you just got busy, here's a quick way to jump back in:

[CTA: "Pick up where you left off"]

[Your name]

---

### Email 2: What's New (Send: Day 21 of inactivity)

**Subject:** You might have missed this...

**Body:**

Hey [Name],

Since you've been away, we've added some things you might like:

- **[Feature 1]:** [One-line benefit]
- **[Feature 2]:** [One-line benefit]
- **[Improvement]:** [One-line benefit]

Worth another look? [CTA: "See what's new"]

If [PRODUCT] just isn't for you anymore, no worries. But I'd really appreciate knowing why - just reply to this email.

[Your name]

---

### Email 3: Last Chance (Send: Day 30 of inactivity)

**Subject:** Should we close your account?

**Body:**

Hey [Name],

I don't want to keep emailing you if [PRODUCT] isn't right for you.

Want to stay? [CTA: "Yes, keep my account"]

Want to go? [Link: "Unsubscribe from all emails"]

Either way, I appreciate you giving us a try. If there's anything I can do to help, just reply.

[Your name]

---

## Launch Announcement Email

### For Product Launch

**Subject:** Introducing [PRODUCT]: [One-line value prop]

**Body:**

Hey [Name],

I've been working on something for [X months] and it's finally ready.

Introducing **[PRODUCT]**: [One sentence description]

**The problem:** [Problem you're solving in user's words]

**The solution:** [How your product solves it, simply]

**What makes it different:** [1-2 key differentiators]

[CTA: "Try it free" or "See it in action"]

I'd love your feedback. This is just the beginning.

[Your name]

P.S. - [Bonus, special offer, or additional hook]

---

### For Feature Launch

**Subject:** New: [Feature name] is here

**Body:**

Hey [Name],

You asked for [feature/capability]. We built it.

**Introducing [Feature]:** [One sentence description]

**How it works:**
1. [Step 1]
2. [Step 2]
3. [Step 3]

[CTA: "Try [Feature] now"]

This was one of our most requested features. If you have more ideas, just reply - I read everything.

[Your name]

---

## Upgrade/Conversion Sequence

*For free users approaching limit or trial ending*

### Email 1: Value Reminder (Send: 3 days before limit/end)

**Subject:** You've [achievement] with [PRODUCT]!

**Body:**

Hey [Name],

Quick update: You've [specific usage metric or achievement].

That's [context: more than average, impressive, etc.]!

Here's what you could do with [PRODUCT] Pro:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]

[CTA: "Upgrade to Pro"]

Questions about which plan is right for you? Just reply.

[Your name]

---

### Email 2: Urgency (Send: 1 day before limit/end)

**Subject:** Your [free trial/limit] ends tomorrow

**Body:**

Hey [Name],

Your [free trial / free tier limit] ends tomorrow.

Here's what you'll lose access to:
- [Feature/capability 1]
- [Feature/capability 2]
- [Data/content they've created]

Upgrade now to keep everything: [CTA: "Upgrade"]

Not ready to commit? [Link to downgrade options or pause]

[Your name]

---

### Email 3: Last Chance (Send: Day of limit/end)

**Subject:** Last chance: [PRODUCT] access ending today

**Body:**

Hey [Name],

This is it. Your [trial/access] ends today.

[CTA: "Keep my access"]

If now isn't the right time, here's what happens:
- [What they'll lose]
- [How they can return later]

Thanks for trying [PRODUCT]. I hope to see you back.

[Your name]

---

## Referral Request Email

**Subject:** Know someone who'd love [PRODUCT]?

**Body:**

Hey [Name],

You've been using [PRODUCT] for [X weeks/months] now.

If you know someone who [experiences the problem you solve], they might love it too.

**Here's your personal invite link:** [Referral link]

When they sign up, [explain what both parties get if there's an incentive].

No pressure - only share if you genuinely think they'd benefit.

Thanks for being part of our community.

[Your name]

---

## Feedback Request Email

**Subject:** 2-minute favor?

**Body:**

Hey [Name],

I have a quick favor to ask.

You've been using [PRODUCT] for [X time], and your feedback would really help us improve.

Would you take 2 minutes to answer 4 questions?

[CTA: "Share feedback"]

I read every response personally. Your input directly shapes what we build next.

Thanks,
[Your name]

---

## Win-Back Email (For Churned Users)

**Subject:** We've changed, [Name]

**Body:**

Hey [Name],

You left [PRODUCT] [X months] ago. I get it - [acknowledge likely reason they left].

Since then, we've:
- [Major improvement 1]
- [Major improvement 2]
- [Fixed issue that may have caused churn]

Worth another look? [CTA: "See what's new"]

If not, I'd still love to know what would bring you back. Just reply.

[Your name]

---

## Email Best Practices

### Subject Lines
- Keep under 50 characters
- Personalize with name or company
- Create curiosity or state clear benefit
- Avoid spam triggers (FREE, !!!, all caps)

### Body
- One clear CTA per email
- Mobile-friendly (short paragraphs, scannable)
- Personal tone (from a person, not "the team")
- Address reader directly (you, your)

### Timing
- Welcome: Immediately after signup
- Onboarding: Days 1, 3, 5, 7
- Re-engagement: After 14+ days inactive
- Best send times: Tuesday-Thursday, 10am-2pm local

### Testing
- A/B test subject lines first (highest impact)
- Test send times for your audience
- Track: Open rate, click rate, conversion rate
