# Social Post Templates

Ready-to-customize templates for Twitter/X, LinkedIn, and other platforms.

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## Twitter/X Templates

### Thread: Product Launch

**Tweet 1 (Hook):**
We just launched [PRODUCT] and it's already [impressive early metric].

Here's the story of how we built it (and what we learned):

🧵

**Tweet 2 (Problem):**
It started when I realized [problem statement].

[Personal anecdote or observation that makes it relatable]

**Tweet 3 (Failed attempts):**
I tried [existing solutions] but:
- [Problem with solution 1]
- [Problem with solution 2]
- [Problem with solution 3]

Nothing quite worked.

**Tweet 4 (Insight):**
Then I realized: [key insight that led to your solution]

This changed everything.

**Tweet 5 (Solution):**
So we built [PRODUCT].

Here's how it works:
[Simple explanation in 2-3 bullets]

**Tweet 6 (Proof):**
The results so far:
- [Metric 1]
- [Metric 2]
- [Testimonial snippet or user reaction]

**Tweet 7 (CTA):**
Want to try it?

[Link]

We're giving [early adopter offer] to the first [X] users.

**Tweet 8 (Engagement ask):**
If you found this useful:

1. Follow me for more [topic] content
2. RT the first tweet to help others find it

What would you want me to share next?

---

### Thread: How We Grew

**Tweet 1:**
We went from [starting point] to [current achievement] in [timeframe].

Here are the [X] things that actually worked (and the [Y] that didn't):

🧵

**Tweet 2-5:** [One tactic per tweet with specific details]

**Tweet 6:** What DIDN'T work:
- [Failed attempt 1]
- [Failed attempt 2]

These looked good on paper but flopped in practice.

**Tweet 7:** The biggest lesson:

[Key insight]

**Tweet 8:** Want the full breakdown?

[Link to blog post, or offer to share more]

RT + reply with questions.

---

### Thread: Lessons Learned

**Tweet 1:**
I've spent [X years] [doing thing].

Here are [X] lessons I wish I knew on day 1:

🧵

**Tweet 2-8:** [One lesson per tweet]

Format for each:
- Bold statement
- Brief explanation
- Specific example or tip

**Tweet 9:**
That's it. [X] lessons from [X] years.

Follow for more on [topic].

Which one resonated most?

---

### Single Tweet Templates

**Hot take:**
Unpopular opinion: [Contrarian but defensible statement]

[1-2 sentences explaining why]

---

**Quick tip:**
[Topic] tip:

[Specific, actionable advice in 1-3 lines]

This [saved/earned/helped] me [specific result].

---

**Behind the scenes:**
Building in public, day [X]:

[What you're working on]
[Challenge you're facing or win you had]
[Metric or screenshot if relevant]

---

**Engagement question:**
What's your biggest challenge with [topic]?

Reply and I'll share what's worked for us.

---

**Product update:**
New in [PRODUCT]:

[Feature] - [one-line benefit]

[Screenshot or GIF]

[Link to try it]

---

## LinkedIn Templates

### Personal Story Post

[Hook: Surprising statement, failure admission, or bold claim]

[Line break]

[2-3 paragraphs telling the story]

[Line break]

Here's what I learned:

• [Lesson 1]
• [Lesson 2]
• [Lesson 3]

[Line break]

[Question to drive engagement]

---

### Tactical How-To Post

I [achieved result] by doing [specific thing].

Here's the step-by-step:

𝟭. [Step 1]
[Brief explanation]

𝟮. [Step 2]
[Brief explanation]

𝟯. [Step 3]
[Brief explanation]

𝟰. [Step 4]
[Brief explanation]

The result: [Specific outcome]

Want [related resource]? Drop "YES" in the comments and I'll send it over.

---

### Launch Announcement

I'm excited to share something I've been working on.

[Line break]

[1-2 paragraphs about the problem you're solving]

[Line break]

Introducing [PRODUCT]: [One-line description]

Here's what makes it different:

→ [Differentiator 1]
→ [Differentiator 2]
→ [Differentiator 3]

[Line break]

We're looking for [X] early users to try it and share feedback.

[Link in comments / DM me / etc.]

---

### Contrarian Take

Everyone says [common belief].

I disagree.

[Line break]

[Your contrarian take with supporting argument]

[Line break]

Here's what I've seen work instead:

• [Alternative approach 1]
• [Alternative approach 2]
• [Alternative approach 3]

[Line break]

Am I wrong? Let me know in the comments.

---

### Carousel/Document Structure

**Slide 1: Hook**
[Bold statement or question]
[Your name/handle]

**Slide 2: Problem**
[The problem you're addressing]

**Slides 3-9: Content**
[One key point per slide]
- Keep text minimal
- Use visuals where possible
- Progressive disclosure

**Slide 10: Summary**
[Recap of key points]

**Slide 11: CTA**
[Follow for more / Link in comments / etc.]

---

## Content Formulas

### The AIDA Framework

**Attention:** Hook them with something surprising or relevant
**Interest:** Make them want to know more
**Desire:** Show them the benefit
**Action:** Tell them what to do next

---

### The PAS Framework

**Problem:** Identify the pain point
**Agitate:** Make them feel the problem
**Solution:** Present your answer

---

### The Hook Types

**Curiosity gap:**
"I made [unexpected result] by doing [counterintuitive thing]..."

**Contrarian:**
"Stop [thing everyone does]. Here's why..."

**Number hook:**
"[X] things I learned from [experience]..."

**Story hook:**
"Last year I [failure/challenge]. Today I [success]..."

**Direct value:**
"How to [achieve desired outcome] in [timeframe]..."

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## Platform-Specific Tips

### Twitter/X

- No external links in tweets (kills reach)
- Put links in replies or bio
- Threads outperform singles for reach
- Early engagement (first 30 min) matters most
- Visuals increase engagement 2-3x
- Quote tweets > regular retweets

### LinkedIn

- First line must hook (it's what shows in feed)
- No links in post body (put in comments)
- Line breaks for readability
- End with a question
- Personal beats corporate 10x
- Carousels/documents get high engagement

### General

- Native content > cross-posting
- Consistency > virality
- Engage with replies
- One CTA per post
- Test and iterate

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## Engagement Boosters

### Questions That Work

- "What's your experience with [topic]?"
- "Agree or disagree?"
- "What would you add?"
- "What's the biggest challenge you face with [topic]?"
- "Has anyone else experienced this?"

### Call-to-Actions

- "Follow for more [topic]"
- "RT to share with your network"
- "Drop [emoji/word] if you want [resource]"
- "Tag someone who needs to see this"
- "Link in comments"

---

## Content Calendar Framework

### Weekly Rhythm (Twitter)

- **Monday:** Motivation/goals for the week
- **Tuesday:** Tactical tip or how-to
- **Wednesday:** Thread or longer content
- **Thursday:** Behind the scenes / building in public
- **Friday:** Wins, lessons, or reflection
- **Weekend:** Personal or engagement-focused

### Weekly Rhythm (LinkedIn)

- **Monday:** Industry insight or trend
- **Tuesday:** Tactical how-to
- **Wednesday:** Personal story or lesson
- **Thursday:** Contrarian take or opinion
- **Friday:** Roundup, reflection, or question

---

## Hashtag Guidelines

### Twitter/X
- 1-2 relevant hashtags max
- Often better to skip them entirely
- Only use if actively searched

### LinkedIn
- 3-5 relevant hashtags
- Mix of broad (#marketing) and specific (#b2bsaas)
- Place at end of post

### General Rule
- Hashtags for discovery, not decoration
- Research which are actually searched
- Fewer is usually better
