---
name: social-media
description: Templates and guidelines for creating social media content across platforms
---

# Social Media Content Skill

## Platform Guidelines

### Twitter/X
- Max 280 characters per tweet
- Use threads for longer content (5-10 tweets)
- Include 1-2 relevant hashtags
- End with a question or call to action

### LinkedIn
- Professional tone, 1,300 character sweet spot
- Start with a hook line followed by a line break
- Use emojis sparingly as bullet markers
- End with a question to drive engagement

### Instagram
- Caption: 125-150 characters for preview, up to 2,200 total
- Include 20-30 relevant hashtags in a comment
- Use line breaks for readability

## Content Calendar
When creating multiple posts, organize them as:
`/output/social-{platform}-{date}.md`
